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Questions # 1:

The web analyst for a beauty products company wants to create a report to analyze the number of sample requests for one of their product pages.

The following items are available from the default configuration:

• prop3, which registers the product page name and is fired in the first page load

• eVar4, which registers the product page name and is fired in the first page load

• event1 2, which fires when a visitor clicks on "Request a sample'' call to action

How can the analyst accomplish the creation of this report?

Options:

A.

Use either prop3 or eVar4 in combination with event1 2 as a metric.

B.

Use prop3 in combination with event1 2 as a metric.

C.

Use eVar4 in combination with event1 2 as a metric.

Questions # 2:

A bank client wants to understand usage of their mobile website by geographical region. The analytics team is tasked with creating segments to provide this data.

Why would the analytics team decide to use segment stacking in the Segment Builder?

Options:

A.

It breaks a consolidated segment down into multiple granular segments.

B.

It provides the ability to consolidate more granular segments into one combined segment.

C.

It bypasses the limit on the number of segments per report.

Questions # 3:

The Chief Marketing Officer has established a monthly revenue target for an online store and wants to see how revenue for the current month is tracking towards that goal.

Which Visualization should be used for this report?

Options:

A.

Treemap

B.

Bullet

C.

Scatter

Questions # 4:

Two single condition Segments are set up for creating a Virtual Report Suite. Both Segments are visit scoped and have the following rule using default Dimensions:

Segment A: Marketing Channel equals 'Social Networks' Segment B: Countries equals 'United Kingdom'

Which data subset of the source Report Suite will be available when using this Virtual Report Suite?

Options:

A.

Visit data for visits coming from a Social Network OR from the United Kingdom

B.

Visit data for visits coming from a Social Network AND from the United Kingdom

C.

All Visitor data for visits coming from a Social Network AND from the United Kingdom

Questions # 5:

An analyst is co-creating a report with their client counterpart in preparation for a running marketing performance dashboard. Marketing is still getting onboarded with the analytics tool and hope to begin leveraging data to enable data-driven decisions.

How would the analyst look to share out the dashboard broadly across the team?

Options:

A.

Share a PDF at the time the report is completed to the client counterpart and the greater marketing team

B.

Share Can Edit rights with the client counterpart and Can View rights with the entire marketing ® team

C.

Share Can Edit rights with the client counterpart and Can Duplicate rights with the entire marketing team

Questions # 6:

An analyst wants to use all of the following variables to configure a single fallout report:

• Landing page prop

• Marketing channel eVar

• Product view event

• Purchase event

• Product category eVar

Which tool should the analyst use?

Options:

A.

Segment builder

B.

Workspace

C.

Reports and analysis

Questions # 7:

In Analysis Workspace, which two types of components can be used in order to filter the scope of the report to a specific section of the website? (Choose two.)

Options:

A.

Dimensions

B.

Segments

C.

Time

D.

Standard Metrics

Questions # 8:

Refer to the exhibit.

Question # 8

Analyzing results from multinational e-commerce, a data analyst realizes much of the product view results and orders are being mapped to an "Unspecified" department name.

What is the probable cause?

Options:

A.

Product Department is a classification of product data. These products are not correctly updated or defined in classifications.

B.

Product View is not the proper metric for Product Department, thus causing the appearance of ® "Unspecified".

C.

Not all products will have a defined name and department. The "Unspecified" is an expected behavior.

Questions # 9:

A UI/UX manager asks an analyst to create an Analysis workspace visualization that shows all visits to English (/En) pages. The workspace is accessible by multiple stakeholders, most of whom have edit access.

Which visualization approach would be used?

Options:

A.

Create a Freeform Table with Page Name and Visits. Filter Page Name by "ends with = /en"

B.

Create a Freeform Table with Page Name and Visits. Filter Page Name by "contains = /en"

C.

Create a Freeform Table with Visits and drag and drop all Page Names that contain "/en" from the left rail into the rows of the Freeform Table.

Questions # 10:

Which is a benefit of using a Virtual Report Suite?

Options:

A.

Business users in your organization always see only the segmented data that is relevant to them.

B.

It provides the ability to freely customize variable allocation settings and variable names per Virtual Report Suite.

C.

Real-time reporting allows users to respond to trends within minutes of data collection.

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