Pass the Adobe Analytics AD0-E213 Questions and answers with ExamsMirror

To capture outbound links automatically without having to add custom code on the website, you can use the s.trackExternalLinks variable, which automatically captures external links without having to add specific click tracking code. However, you need to ensure that the s.trackExternalLinks variable is set to true before the s.t() call.

According to Adobe Analytics Developer documentation on trackExternalLinks, the recommended approach is to set the s.trackExternalLinks variable to true before the s.t() call on each page, as shown in the following code:

s.trackExternalLinks = true;

s.t();

This approach ensures that the s.trackExternalLinks variable is set before the call to s.t(), which sends the data to Adobe Analytics.

This exception indicates that a JavaScript object was expected but was not provided. This can happen when a variable is referenced without being defined, or when a parameter is expected but not provided. For more detailed information, please refer to the Mozilla Developer Network documentation (https://developer.mozilla.org/en-US/docs/Web/JavaScript/Reference/Errors/Not_non-null_object).

The manager should use the Data Sources API to upload order conversions into Adwords. The Data Sources API allows users to upload and manage data from various sources, including Adwords, and to use that data to create metrics and segments in Adobe Analytics. Details can be found in the Adobe Analytics Developer Professional study guide.

Create a tag propertyIn this lesson, you will create your first tag property.

A property is basically a container that you fill with extensions, rules, data elements, and libraries as you deploy tags to your site.

PrerequisitesIn order to complete the next few lessons, you must have permission to Develop, Approve, Publish, Manage Extensions, and Manage Environments in tags. If you are unable to complete any of these steps because the user interface options are not available to you, reach out to your Experience Cloud Administrator to request access. For more information on tag user permissions, seethe documentation.

NOTE

Adobe Experience Platform Launch is being integrated into Adobe Experience Platform as a suite of data collection technologies. Several terminology changes have rolled out in the interface which you should be aware of while using this content:

Platform Launch (Client Side) is nowtags

Platform Launch Server Side is nowevent forwarding

Edge configurations are nowdatastreams

Learning ObjectivesAt the end of this lesson, you will be able to:

Log into the Data Collection user interface

Create a new tag property

Configure a tag property

Go to the Data Collection interfaceTo get to Data Collection

Log into theAdobe Experience Cloud

Click theSolution Switcher Iconicon to open the app switcher

SelectLaunch/Data Collectionfrom the menuOpen the solution switcher using the icon and click Launch/Data Collection

You should now see theTags Propertiesscreen (if no properties have ever been created in the account, this screen might be empty):

Properties Screen

Create a PropertyA property is basically a container that you fill with extensions, rules, data elements, and libraries as you deploy tags to your site. A property can be any grouping of one or more domains and subdomains. You can manage and track these assets similarly. For example, suppose that you have multiple websites based on one template, and you want to track the same assets on all of them. You can apply one property to multiple domains. For more information on creating properties, see“Companies and Properties”in the product documentation.

To Create a Property

Click theNew Propertybutton:

Click New Property

Name your property (e.g.Luma TutorialorLuma Tutorial - Daniel)

As the domain, enterenablementadobe.comsince this is the domain where the Luma demo site is hosted. Although the “Domain” field is required, the tag property will work on any domain where it’s implemented. The main purpose of this field is to pre-populate menu options in the Rule builder.

Expand theAdvanced Optionssection and check the box toRun rule components in sequence

Click theSavebutton

Create a new Property

Your new property should display on the Properties page. Note that if you check the box next to the property name, options toConfigureorDeletethe property appear above the property list.Click on the name of your property (e.g.Luma Tutorial) to open theOverviewscreen.Click the name of the property to open it

Next “Add the Embed Code” >

Global report suites can aggregate data from multiple report suites into one high-level report. This allows you to view data from multiple report suites at once, enabling you to quickly compare performance across sites, countries, or other groupings. Additionally, global report suites can aggregate historical data, allowing you to see the overall performance of a site over a period of time.

Rollups, on the other hand, are used to aggregate data from multiple report suites into one report suite. This allows you to view data from multiple report suites at once, but it only reports data from the point they were implemented. As a result, rollups cannot be used to view historical data,as they will only report data from the point they were implemented. Additionally, rollups are only processed at midnight each night, while global report suites report data with standard latency.

Within Adobe Analytics, it typically takes around 5 minutes for data to be processed and ready for reporting. This is due to the fact that data must be collected, processed, and stored before it can be made available for reporting. This process can take a few minutes depending on the amount of data being processed. However, Adobe has various optimizations in place to reduce the time it takes for data to be processed and ready for reporting.

The manager should use the Data Sources API to upload email campaign metadata and event data into Adobe Analytics. The Data Sources API allows users to upload and manage data from various sources, including emails, and to use that data to create metrics and segments in Adobe Analytics. Details can be found in the Adobe Analytics Developer Professional study guide.

Rules in Adobe Experience Cloud enable developers to control the what, when, where and how of all the analytics tags on the website. Rules allow you to easily create and manage analytics tags using point-and-click interfaces. Rules also allow you to create conditions so that certain tags will only fire when certain criteria are met, giving you more control over the data that is collected. Rules are a powerful tool for developers, allowing them to customize the analytics tags for a website quickly and accurately.

The default adaptor used by Adobe Launch for tag-based analytics implementation is Akamai. Akamai is one of the largest and most reliable networks for the delivery of content, including for analytics. It is used to reliably deliver analytics tags to visitors, ensuring that the data is captured accurately and quickly. The Akamai adaptor ensures that tags are delivered promptly and without any issues. Additionally, Akamai is highly secure and can be used to protect data from malicious actors.