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Questions # 1:

A large target population spans multiple age groups. The Business Practitioner needs to create a control group with 10% from each age group.

What is the most efficient method to create the control group?

Options:

A.

Use a query activity to query the target population and another query activity to obtain the desired control group. Then use an exclusion activity to get the exclusive target.

B.

Modify the target population query to not include the control group.

C.

Use a query activity to obtain the target population and send to a split activity to remove each age group with record count limitation set as random.

D.

Use the out of the box control group functionality with Random Sampling and Data Grouping.

Questions # 2:

The sent count is less than the upstream population. What are two reasons for this result? (Choose two.)

Options:

A.

The upstream population did NOT include seeds.

B.

Some pressure typologies were applied.

C.

Some recipients were quarantined.

D.

The upstream population was too large.

Questions # 3:

A Practitioner has customized a delivery for men, women and unspecified gender values. A proof personalized

to each gender segment is then required to be sent to an approver prior to the delivery phase. What is the

efficient way to accomplish this?

Options:

A.

Specify a Target for the proofs with the Targeting mode set to "Substitution of the address" and specify the

approver for a recipient in each of the gender segments.

B.

Specify an approver in the Recipient table via the Target mapping directly.

C.

Create three different deliveries for each of the gender segments and define the same approver for each delivery.

D.

Specify a Target for the proofs with the Targeting mode set to "Substitution of the address" and specify the approver for a recipient using Random profile.

Questions # 4:

A user is assigned to the administrator group (which has full access) and a developer access (which has

restricted access). What is the result?

Options:

A.

Based on administrator access, the user does NOT have any limitations

B.

The user is unable to perform any tasks in the instance until the contradiction is fixed

C.

An error is produced because this is NOT a compatible configuration

D.

The user is limited to the rights granted to the Developer group

Questions # 5:

A Business Practitioner’s subscription report shows low loyalty.

Which three methods should the Business Practitioner use to improve subscription loyalty? (Choose three.)

Options:

A.

offer compelling content

B.

use double opt-in process

C.

reduce the frequency of deliveries

D.

remove the un-subscription link

Questions # 6:

Why should a campaign business practitioner add a compliment to a split?

Options:

A.

To analyze the order of the split selection

B.

To analyze records remaining from the split

C.

To analyze rejected records

D.

To analyze content selected in the split

Questions # 7:

Which is mandatory when creating a new campaign?

Options:

A.

Label

B.

Start date

C.

Plan

D.

Channel

Questions # 8:

Which module(s) needs to be installed in order to be able to create Marketing Campaigns?

Options:

A.

Marketing Campaigns (Campaign)

B.

Marketing Resources

C.

Central/Local Marketing (Distributed Marketing)

D.

Campaign Optimization

Questions # 9:

A workflow has a scheduler and default error management.

What happens if an error occurs during a run?

Options:

A.

The scheduler starts another run at the next scheduled time and runs normally.

B.

The scheduler does NOT start another run until the workflow is restarted.

C.

The scheduler waits 24 hours before starting the next run based on the next scheduled time.

D.

The scheduler starts another run at the next scheduled time and the run stops at the activity that had an error previously.

Questions # 10:

A Business Practitioner has a delivery with two links sent to 100 recipients:

    80 messages reached the box

    40 Recipients opened the delivery

    20 Recipients clicked on at least one link

What was the reactivity?

Options:

A.

40%

B.

20%

C.

25%

D.

50%

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