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Pass the Salesforce Accredited Professional Salesforce-Media-Cloud Questions and answers with ExamsMirror

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Questions # 1:

A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. The Sales Representatives can sell digital, TV, radio, print, and event ads to their customers in a single media plan.

Which two media types are available for planning out-of-the-box with Media Cloud?

Choose 2 answers

Options:

Event

Linear

Digital

Questions # 2:

A customer needs to implement an automated Continuous Integration and Continuous Development (CI/CD) workflow where developers will work on their own Developer orgs to configure different OmniScripts. The developers then need to migrate the changes they have done to a sandbox that will be used for testing before promoting changes to Production.

Which tool should developers use to automate the migration of OmniStudio DataPacks and Salesforce metadata within the Media Cloud orgs?

Options:

IDX Build Tool

IDX Workbench

Backup and Restore Automation

Data Loader

Questions # 3:

An Administrator is mapping a user to Media Cloud personas. In the current role, the user builds media plans from request for proposals (RFPs), reviews past performance to gain insights, and proposes proactive solutions.

To which persona should the user be mapped?

Options:

Media Planner

Yield Manager

Designer

Ad Ops

Questions # 4:

A Consultant needs to see the performance trend of the ad inventory sold in June of the last five years and use this information as input for campaigns next June.

Which two optional add-on Salesforce reporting components can be coupled with Media Cloud Advertising Sales Management (ASM) to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?

Choose 2 answers

Options:

Tableau

Ad Manager

Marketing Cloud Intelligence

CRM Analytics

Questions # 5:

When a media plan is submitted to the ad servers, there is an error related to missing creative or a notification related to a change in the program schedule.

How can this error or notification be made visible on Media Cloud?

Options:

Through campaign analytics reports

Through data present on Media Cloud

Through Einstein for Ad Servers

Through real-time integration to ad servers

Questions # 6:

A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. They require Sales Representatives and Media Planners to sell their digital ad products with targeting selections for geo targeting, day/time targeting, content targeting, and user's OS targeting.

Which type of targeting is available with Media Cloud?

Options:

Content Targeting

Day/Time Targeting

Geo Targeting

User's OS Targeting

Questions # 7:

Which two solutions should a Consultant recommend to a client who wants to integrate with an ad server other than Google Ad Manager (GAM) to create an ad campaign?

Choose 2 answers

Options:

Use the Out of the Box Ad Server Integration.

Create a custom integration procedure to integrate with the ad server.

Create a custom solution using Apex code.

Use the Out of the Box Marketing Cloud Intelligence connector.

Questions # 8:

A publisher wants to create a media plan that includes linear ads for a specific TV program.

Which object should a Consultant use to define this TV program in Media Cloud?

Options:

Ad Space Specification

Media Plan Placement

Media Channel

Ad Creative

Questions # 9:

A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and Google Ad Manager (GAM). They want to have a complete view of their media plans using dashboards.

Which system integration provides built-in dashboards to integrate with the ASM application?

Options:

Google Data Studio

Tableau

Marketing Cloud Intelligence

CRM Analytics

Questions # 10:

A client is looking to adopt a new CRM solution to sell advertising products, starting with their Digital Content line of business. They sell standard digital ad products (digital banners, video inserts).

Using Media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?

Options:

Create the required characteristics of the products in the Product object and configure the required products using the Product page layout.

Configure a product using Product Designer and associate the product to an Ad Space Specification.

Configure an OmniScript that will retrieve the products from Google Ad Manager and will be used in sales processes.

Create a new Salesforce object for the Digital Ad Products specifications, link that object to the Product2 object, and configure the required products using the Product page layout.