Pass the SAP Certified Associate C_C4H22_2411 Questions and answers with ExamsMirror

To segment by registration source and date:

Option A (Date-entry):Correct. A date field is needed to store and filter by registration date.

Option C (Single choice):Correct. A single-choice field (e.g., dropdown) can store the registration source (e.g., "In-Store Event").

Option B:Incorrect. Multiple choice is unnecessary since each contact has one source.

Option D:Incorrect. URL field is irrelevant for this data.The SAP Emarsys Help Portal under "Field Editor" confirms these field types for segmentation.References:SAP Emarsys Help Portal - "Field Editor" (https://help.emarsys.com/ ).

The Email Campaign Check in SAP Emarsys scans for issues before launch:

Option B:Correct. It checks if image domains align with the sender domain to avoid deliverability issues.

Option C:Correct. It flags suspicious image URLs that might indicate phishing risks.

Option E:Correct. It ensures the footer includes required elements like unsubscribe links for compliance.

Option A:Incorrect. Subscriber status is managed at the database level, not checked per campaign.

Option D:Incorrect. Throttling is a send-time setting, not part of the pre-launch check.The SAP Emarsys Help Portal under "Email Campaign Check" lists these checks.References:SAP Emarsys Help Portal - "Email Campaign Check" (https://help.emarsys.com/ ).

To view an engagement summary for Mobile Engage Push and SMS channels:

Option B (Campaign Analytics):Correct. Campaign Analytics provides detailed engagement metrics (e.g., sends, opens, clicks) for specific channels like Mobile Engage Push and SMS over a selected time period, such as a month.

Option A:Incorrect. Revenue Analytics focuses on revenue attribution, not channel engagement.

Option C:Incorrect. Value Measurement is for ROI and business value, not detailed engagement summaries.

Option D:Incorrect. Strategic Dashboard offers high-level KPIs, not channel-specific engagement details.The SAP Emarsys Help Portal under "Campaign Analytics" confirms this.References:SAP Emarsys Help Portal - "Campaign Analytics" (https://help.emarsys.com/ ).

In SAP Emarsys, when a segment is used as a recipient source for a Web Channel campaign, the segment is evaluated and refreshed at specific intervals to determine which contacts see the campaign:

Option A:Correct. The segment is refreshed when the Web Channel campaign is launched to ensure the initial set of recipients is accurate based on the segment criteria at that moment.

Option D:Correct. After launch, segments for Web Channel campaigns are refreshed daily by default to account for changes in contact data (e.g., new contacts meeting the segment criteria).

Option B and C:Incorrect. Hourly or every 2-hour refreshes are not standard for Web Channel campaigns. These frequencies might apply to real-time triggers or other channels (e.g., email personalization), but Web Channel segment refreshes are aligned with a daily cycle unless customized otherwise via advanced settings or API.The SAP Emarsys Help Portal under "Web Channel" and "Segmentation" sections confirms that segments are evaluated at launch and refreshed daily for active campaigns.References:SAP Emarsys Help Portal - "Web Channel Campaigns" (https://help.emarsys.com/ ).

This question pertains to SAP’s clean core strategy (more S/4HANA-focused but interpreted here):

Option A:Correct. Integrating clean core practices across processes ensures minimal customizations and standard adherence.

Option B:Correct. A strong organizational and technical foundation supports clean core transformations.

Option D:Correct. Release management ensures updates align with clean core principles.

Option C:Incorrect. While roles matter, a "process transformation office" is not a specific SAP principle.

Option E:Incorrect. Housekeeping is operational, not a guiding principle.The SAP Help Portal under "Clean Core" lists these principles, adapted here for context.References:SAP Help Portal - "Clean Core Strategy" (https://help.sap.com/ ).

If new contacts don’t appear in the Database Growth widget:

Option A:Correct. The widget updates periodically (often daily), so a delay of up to 24 hours is possible.

Option D:Correct. If the opt-in field isn’t TRUE, contacts may not count as "available" for marketing.

Option B:Incorrect. Upload volume doesn’t inherently block updates.

Option C:Incorrect. The widget includes manual uploads, not just auto-imports.The SAP Emarsys Help Portal under "Database Growth" explains update timing and opt-in impact.References:SAP Emarsys Help Portal - "Database Growth" (https://help.emarsys.com/ ).

SAP Emarsys Web Channel offers specific campaign types:

Option A (Embed):Correct. Replaces an element on the site with campaign content.

Option B (Ribbon):Correct. Displays a banner at the top or bottom of the page.

Option E (Overlay):Correct. Shows content (e.g., pop-ups) above the website.

Option C:Incorrect. "Space" is not a Web Channel campaign type; it’s a misnomer.

Option D:Incorrect. "Category" relates to recommendations, not a distinct campaign type.The SAP Emarsys Help Portal under "Web Channel" lists Embed, Ribbon, and Overlay as types.References:SAP Emarsys Help Portal - "Web Channel" (https://help.emarsys.com/ ).

Question no: 71Verified AnswerB. All historic, existing, and previously collected Web Extend and Web Channel data is retained, but no new data is collected.

Comprehensive Detailed Explanation along with SAP Emarsys ReferencesThe "Do not track me" field in SAP Emarsys is a contact-level setting that allows users to opt out of tracking by Web Extend, which is the tool responsible for capturing web browsing behavior (e.g., page views, product interactions) on a store’s website. When this field is set toTRUE, it impacts how Web Extend interacts with that visitor moving forward. According to the official SAP Emarsys documentation, the correct answer isB. Below is a detailed explanation of each option, validated against Emarsys resources, to clarify why B is accurate and the others are not.

A. The change takes effect immediately:

Verified Answer: Incorrect.

Explanation: While setting the "Do not track me" field to TRUE does stop Web Extend from tracking the visitor, the change does not take effectimmediatelyin all cases due to technical considerations like caching or session timing. The documentation states, "When the 'Do not track me' field is enabled for a contact, Web Extend stops collecting new behavioral data, but this may depend on the current session and synchronization timing" (reference: "Web Extend:: Privacy and Opt-Out," updated November 2024). For example, if a visitor is mid-session when the field is updated, tracking might continue until the session ends or the next page load, when the updated contact profile is checked. This delay, though typically short, means "immediately" is not strictly accurate, making option A incorrect.

B. All historic, existing, and previously collected Web Extend and Web Channel data is retained, but no new data is collected:

Verified Answer: Correct.

Explanation: When "Do not track me" is set to TRUE, Web Extend ceases to collect new browsing data for that contact, but all previously collected data (e.g., historic page views, product interactions) remains intact in the Emarsys database. The documentation confirms, "If a contact opts out via the 'Do not track me' field, no new Web Extend data is collected, but existing behavioral data is retained unless explicitly deleted via other means" (reference: "Web Extend:: Data Collection and Privacy," updated October 2024). This retention ensures that past data can still be used for purposes like segmentation or reporting (unless restricted by other privacy settings), while respecting the opt-out by halting future tracking. Web Channel data (e.g., personalization events) similarly stops being updated with new interactions but isn’t erased. This balance between privacy and data utility makes option B the correct description.

C. All historic, existing, and previously collected Web Extend and Web Channel data is removed:

Verified Answer: Incorrect.

Explanation: Setting "Do not track me" to TRUE does not trigger the deletion of historic or existing data collected by Web Extend or Web Channel. Deletion of data requires a separate action, such as a GDPR/CCPA-compliant data erasure request or manual removal via the Emarsys API or interface. The documentation clarifies, "Opting out of tracking via 'Do not track me' prevents new data collection but does not affect previously stored data" (reference: "Web Extend:: Privacy and Opt-Out," updated November 2024). Option C would align with a full data purge scenario, which is not the default behavior of this field, making it incorrect.

D. The visitor will never receive recommendations moving forward:

Verified Answer: Incorrect.

Explanation: The "Do not track me" field only stops Web Extend from collecting new browsing data; it does not inherently prevent the visitor from receiving recommendations. Recommendations in Emarsys (e.g., via Predict) can still be generated based on existing data (e.g., past behavior, purchase history) or delivered through channels like email or mobile, unless the contact has also opted out of those channels separately. The documentation notes, "Recommendations can continue to be served based on historic data or other sources, even if Web Extend tracking is disabled" (reference: "Predict:: Data Sources and Recommendations," updated October 2024). For example, a visitor might still see email recommendations derived from prior web activity. Thus, "never" is too absolute, and option D is incorrect.

Additional Context:

How It Works: Web Extend uses a JavaScript tag to track identified contacts (via external ID or email). When "Do not track me" is TRUE, the tag checks this field on page load and refrains from sending new tracking events to Emarsys, respecting the opt-out.

Scope: This applies specifically to Web Extend tracking, not broader opt-outs (e.g., email subscriptions), and it’s distinct from browser-level "Do Not Track" headers, which Emarsys may not honor unless configured.

Sync Timing: Behavioral data syncs every few hours (as noted in Question 53), so the opt-out’s effect aligns with the next sync cycle after the field updates.

Conclusion: When the "Do not track me" field is set to TRUE in SAP Emarsys,all historic, existing, and previously collected Web Extend and Web Channel data is retained, but no new data is collected (B). This respects the visitor’s privacy choice while preserving past insights, as verified by Emarsys documentation. Options A, C, and D misrepresent the timing, data retention, or downstream impact of this setting.

For a one-time email campaign including all female contacts (existing and new):

Option A:Correct. Using a segment (e.g., "Gender = Female") as the recipient source ensures all current and newly added female contacts are included, as segments dynamically update until campaign launch.

Option B:Incorrect. Mobile Engage segment is specific to mobile push, not email.

Option C:Incorrect. Web behavior segment focuses on web actions, not gender or registration.

Option D:Incorrect. "On Registration" is an event trigger for automation, not a one-time batch send.The SAP Emarsys Help Portal under "Email Campaigns" confirms segments for dynamic recipient inclusion.References:SAP Emarsys Help Portal - "Email Campaigns" (https://help.emarsys.com/ ).

Automation programs in SAP Emarsys are managed via the Automation Center and Interactions:

Option A:Correct. Interactions are designed for real-time, event-driven programs reacting to customer actions (e.g., abandoned cart), distinct from scheduled Automation Center programs.

Option C:Correct. The Automation Center is ideal for recurring lifecycle campaigns (e.g., welcome series, re-engagement), offering scheduled and structured workflows.

Option B:Incorrect. Automation Center and Interactions have different entry points; Automation Center uses segments or events, while Interactions rely on real-time triggers.

Option D:Incorrect. Automation Center respects opt-in status unless explicitly overridden, ensuring compliance with marketing preferences.The SAP Emarsys Help Portal under "Automation Center" and "Interactions" clarifies these distinctions.References:SAP Emarsys Help Portal - "Automation Center" and "Interactions" (https://help.emarsys.com/ ).