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AD0-E406
Adobe Target Business Practitioner Expert Questions and Answers

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Questions # 1:

Which two statements are true when describing Automated Personalization (Choose two.)

Options:

Target automatically users all Adobe Experience Cloud shared audience to build the personalization models.

A visit is eligible for a new experience upon each page view.

The model is always ‘’spending’’ a small fraction of traffic to continue learning.

The underlying models are re-built every hour using the latest visitor behavior data.

Answer

A, D

Questions # 2:

An airline company wants to deliver different personalized offers for its desktop and mobile phone customers. An Adobe Target Business Practitioner must define target audience for this requirement.

Which audience criteria should be recommended for this activity?

Options:

Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Device = True"

Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Phone = True''

Desktop audience rule: "Is Mobile Device = True" Mobile audience rule: "Is Mobile Phone - True"

Answer

Questions # 3:

Which two options describe the purpose of any secondary success metric? (Choose two.)

Options:

Give additional understanding to interpret gains/losses of primary success metric.

These metrics are only used to measure time on site and primary metrics.

These metrics are only used to evaluate which audiences best respond to experiences.

Ensure that primary success metric gain is not at the cost of secondary metrics.

Answer

A, C

Questions # 4:

An Adobe Target Business Practitioner (BP) is creating an Audience in Target. Which type of rule allows the BP to include users based on a category affinity?

Options:

Network

Visitor Profile

Custom

Answer

Questions # 5:

There is a warning message in the Visual Experience Composer (VEC) for an activity which went live two weeks ago. What is the most probable reason for the warning message?

Options:

A new plugin was added to website which is not supported by Adobe Target.

The Profile Script is outdated and causing issues in the VEC.

The structure of the page has changed since activity was created.

Answer

Questions # 6:

An organization is tolling out a customer service chat that is available on the site Mondays through Fridays from 8:00 am to 5:00 pm. A lest will be conducted to determine how to optimize the link to the chat.

Which action enables an activity to be recurring every week during chat hours?

Options:

Set the time in the Duration section of Goals & Settings.

Create a rule for Time Frame in Audiences.

Set the time in the Page Delivery section in the Configure menu.

Answer

Questions # 7:

A company has been using Adobe Anal/tics for thtee years to monitor website Key Performance Indicators (KPI) and is now considering using Adobe Target to report on activities.

In which two cases should an Adobe Target Business Practitioner suggest utilizing Adobe Analytics as the reporting source for Target activities? (Choose two.)

Options:

If the existing Adobe Analytics implementation already collects all the required data

When it is mandatory to have a single source of data

If the main requirement is to be able to collect data in real-time

If an Adobe Target "clicked an element" success metric is required

Answer

A, D

Questions # 8:

After adding styling properties to a headline element using the CSS Editor and saving an experience, the Adobe Target Business Practitioner was asked to edit the styling changes and only keep a modification that was made to change the color.

How can this task be done in the Visual Experience Composer?