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Questions # 11:

A marketing team of an online retail company wants to run an A/B test that serves a tailored experience to each visitor, based on their individual customer profile md the behavior of previous visitors with similar profiles.

Which traffic allocation option should be suggested for this scenario?

Options:

A.

Auto-allocate

B.

Auto-target

C.

Manual allocation and later switch it to Auto-allocate

Questions # 12:

In the Visual Experience Composer. Experience 6 was created using multiple style modifications. Most of these modifications need to be repeated in two additional experiences within the activity.

Which option automatically recreates all of the modifications from Experience B while adding a new experience to the activity?

Options:

A.

Select Copy in Styles panel.

B.

Select Duplicate and pick Copy Styles.

C.

Select Duplicate from Experience panel.

Questions # 13:

A test will run for 40 days with a significance level of 95% and a minimum detectable lift of 2.5%. Which adjustment should be recommended to reduce the test duration?

Options:

A.

Increase the minimum detectable lift

B.

Increase the number of Offers.

C.

Increase the confidence level.

Questions # 14:

A home improvement videos website has an advertising-supported revenue model. Videos begin with a sponsor's advertisement. The task is to administer a test on the home page to determine which experiences drive video engagement.

Based on this scenario, what is the most appropriate optimization goal for this test?

Options:

A.

Bounce rate

B.

Video views per visit

C.

Site registration rate

Questions # 15:

A client wants to adjust the counting methodology used in a report.

What are the three counting methodologies available in report settings, for any given report?

Options:

A.

Visitors. Visits. Activity Impressions

B.

Visitors. Visits, Page Views

C.

Visitors. Visits. Hits

Questions # 16:

When using the traffic estimator in an Multivariate test, which two things can be done if there is not sufficient traffic for the activity? (Choose two.)

Options:

A.

Increase the number of combinations of offers and the number of locations.

B.

Increase the duration of the test.

C.

Reduce the number of combinations of offers and the number of locations.

D.

Reduce the duration of the test.

Questions # 17:

Which two pages of the Visual Experience Composer three-step guided workflow allows an Adobe Target Business Practitioner to change the audience targeting of an activity? (Choose two.)

Options:

A.

Preferences

B.

Experiences

C.

Targeting

D.

Setup

Questions # 18:

What is one characteristic of strong success metrics?

Options:

A.

They must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.

B.

They must be relevant to many use cases across the optimization program.

C.

They must take into account the specific business objectives of each test.

Questions # 19:

Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

Options:

A.

so that "Conversion Rate of Alternative" can be estimated pre-test

B.

because it is not possible to change your primary goal after the test has started

C.

so that "days to complete test" can be estimated pre-test

D.

to minimize risk of biased metric selection

Questions # 20:

It has been identified as pan of an A/B test that a conversion should only be valid if the user has clicked on a specific link before converting.

To which page of the Visual Experience Composer three-step guided workflow should an Adobe Target Business Practitioner add this dependency?

Options:

A.

Targeting

B.

Experiences

C.

Goals & Settings

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