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CIW
CIW Certification
1D0-525
CIW v5 E-Commerce Designer Questions and Answers

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Viewing questions 11-20 out of questions

Questions # 11:

Which of the following is often used in place of photo identification and a signature whenever a credit card is used in an e-commerce transaction?

Options:

Cookies deposited by the site's shopping cart

Information verified by a Public Key Infrastructure (PKI) company

Billing address verification

The purchaser's public key

Answer

Questions # 12:

Suppose you were using statistical software to evaluate the performance of various HTTP server packages. What would be the most efficient way to compare performance data accurately?

Options:

Request that vendors provide their benchmark results of running a standard monitoring application.

Use a remote computer to capture statistical information on each server operating under a simulated load.

Install resource-monitoring software on each server independently and vary the actual load conditions on each server.

Gather real-time performance data on each server by running several system-monitoring applications on the server at one time.

Answer

Questions # 13:

Mark is the owner of a portal storefront that sells gaming software. What would be the most effective way for him to encourage repeat business?

Options:

Offer discounts on game accessories during the checkout process.

Use up-selling techniques to sell more advanced games.

Provide a FAQ page and knowledge base for each game.

Allow new customers a 10 percent discount on their first order.

Answer

Questions # 14:

You have just developed a business-to-consumer (B2C) Web site that sells wetsuits for scuba diving. You want to partner with another company to start a banner ad program. What sort of company would be the most effective choice for a partner?

Options:

A company that sells tanks, masks and snorkels

A company that sells a different brand of wetsuits

A company that sells canoes and small boats

A company that sells wetsuits mainly to surfers

Answer

Questions # 15:

You are considering payment methods for a business-to-business (B2B) e-commerce site. Which payment method would be most appropriate for your needs?

Options:

Cash on delivery (c.o.d.)

Purchase order and post-purchase billing

Advance payment using check or money order

Purchase request and pre-purchase billing

Answer

Questions # 16:

Which of the following describes a Sharable Content Object Reference Model (SCORM) manifest?

Options:

An XML document that describes a Sharable Content Object (SCO)

A style sheet that gives structure to the page containing a Sharable Content Object (SCO)

An XHTML document that is SCORM-conformant

A relational database that contains Sharable Content Object (SCO) information

Answer

Questions # 17:

Which of the following are common methods for tracking customers in a referrer program?

Options:

Customer names, landing page hit counts, page redirections

Cookies, page redirections, specialized URLs with ID numbers

Web browser tracking files, sales commission records, customer names

Cookies, Web server referrer agent log files, registered user names

Answer

Questions # 18:

Marty included a banner ad for her online MP3 player store on a music download Web site. She found that 72 percent of users who visited the site via banner ad clickthrough became customers. Which of the following is the term for this percentage?

Options:

Exposure rate

Conversion rate

Purchase rate

Clickthrough rate

Answer

Questions # 19:

Which of the following is a common cause of a buffer overflow?

Options:

Unnecessary services running in the buffer

Unchecked data entered into the buffer

Repeated attempts to guess a password stored in the buffer

Unexpected SQL statements causing database information to be revealed in the buffer

Answer

Questions # 20:

Your e-business acquires raw materials and parts from several international suppliers and assembles those materials into a finished product. What is the name for the process that connects the materials and components to the consumer?