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Questions # 1:

An account manager is setting up a Video campaign to grow consideration. What ad formats should they expect to run?

Options:

Skippable in-stream ads and bumper ads

Non-skippable in-stream ads and mastheads

Non-skippable in-stream ads and in-feed video ads

Skippable in-stream ads and in-feed video ads

Questions # 2:

After running a Google Video campaign for awareness with video ads that are 30 seconds long, you want to remarket to your audience with memorable, shorter video ads. What video ad format should you use to achieve this goal?

Options:

Masthead ads

Non-skippable in-stream ads

In-feed video ads

Bumper ads

Questions # 3:

An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they're unsure what to base the figure on. What's a valid way for them to determine the tCPM for the business new Video campaign?

Options:

Slightly inflate the average amount the account manager is willing to bid for this campaign.

Use the estimate in the traffic estimator during campaign setup.

Slightly inflate the estimate in the traffic estimator during campaign setup.

Decide on the highest amount they‘re willing to pay for this campaign

Questions # 4:

If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?

Options:

Use ''Sign up to our newsletter' as the primary call to action.

Address the viewer's desire for food in the first five to 10 seconds of the video.

Add as much diverse imagery and language as possible throughout the ad to hold the viewer's attention.

Explain the company's background during the first half of their video.

Questions # 5:

You want to track conversions for your Video action campaign, but you're worried that your campaign won't track some conversions because many customers take extra time to make a final decision on their purchases. What conversion tracking best practice should you follow to make sure you accurately measure conversions?

Options:

You should send a survey to existing customers asking about their checkout experience.

You should extend the conversion window to be longer.

You should ask store visitors where they heard about your company.

You should compare video ad interactions against the timing of completed sales.

Questions # 6:

Mixing ad formats is a good idea, and you know that. But which mix of awareness ad formats should you use if your goal is efficient reach?

Options:

Masthead ads and non-skippable in-stream ads

Skippable in-stream ads and non-skippable in-stream ads

Skippable in-stream ads and bumper ads

Masthead ads and bumper ads

Questions # 7:

If you want to run a Video action campaign that reaches customers who already searched for specific keywords on Google Search, which audience solution should you use?

Options:

Custom Audiences

In-Market Audiences

Demographics and Detailed Demographics

Customer Match

Questions # 8:

If you want to generate leads for your business and it's your first time creating a Video action campaign, what ad formats should you expect to be used?

Options:

Skippable in-stream ads and bumper ads

Skippable in-stream ads and in-feed video ads

Non-skippable in-stream ads and bumper ads

Non-skippable in-stream ads and in-feed video ads

Questions # 9:

A clothing store owner who wants to drive awareness to a new product line that's being launched has created a Google Video campaign with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy. What bidding strategy should they employ to achieve this marketing objective?