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Google Ads Video Professional Assessment Exam Questions and Answers

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Questions # 11:

An account manager is setting up a new Google Video campaign with an awareness goal, and they see Google Video partners as an option. Why is it a good idea for them to opt into Google Video partners?

Options:

It'll give them access to audiences on the YouTube mobile homepage.

It'll extend the reach of video ads to a collection of leading publisher sites and apps.

It'll give them access to more engagement metrics to measure the impact of the campaign.

It'll extend the reach of video ads to YouTube Live streaming and Premieres.

Answer

Explanation

B. It'll extend the reach of video ads to a collection of leading publisher sites and apps.

Google Video partners expand the reach of video campaigns beyond YouTube to a network of high-quality websites and apps.

This allows for broader exposure and increased brand awareness.

The other options are not the primary benefit of Google Video partners.

[Reference:, Google Ads Help: About Google video partners: https://support.google.com/google-ads/answer/7528240?hl=en]

Questions # 12:

What audience solution would you use if you were building a Google Video campaign for a music school that wanted to grow consideration for a new class tailored to advanced musicians?

Options:

Custom Audiences

Customer Match

Affinity Audiences

Life Events

Answer

Explanation

A. Custom Audiences:

Custom Audiences allow you to target users based on their specific interests and search activity.

This is ideal for reaching advanced musicians by targeting relevant keywords and websites.

The other options are broader targeting solutions.

[Reference:, Google Ads Help: About Custom Audiences: https://support.google.com/google-ads/answer/9805439?hl=en]

Questions # 13:

An account manager has been running a Video action campaign for two weeks and still has 30% of his budget remaining. What should he do to increase delivery until the campaign is outside the budget cap?

Options:

Change the bid strategy to CPM

Change the frequency settings

Add Contextual audiences

Add skippable in stream ads

Answer

Explanation

B. Change the frequency settings

By increasing the frequency settings, the campaign will show the add to users more often, therefore spending more of the budget.

This is the best way to increase delivery.

[Reference:, Google Ads Help: Set frequency caps: https://support.google.com/google-ads/answer/1704394?hl=en]

Questions # 14:

Your Google Video campaign is driving awareness of a new service your company will soon release, and you're considering inflating your target cost-per-thousand impressions (tCPM) bid to achieve that goal. Why should you avoid inflating the tCPM bid for your new campaign? 1

Options:

Because inflation might cause too many impressions of the same ads to serve to the same users.

Because inflation could result in the budget depleting faster without increasing unique reach.

Because inflation may prevent other campaigns in the account from running for the entirety of their ad schedules.

Because inflation will likely result in the targeting of irrelevant demographics and placements.

Answer

Explanation

A. Because inflation might cause too many impressions of the same ads to serve to the same users.

Inflating the tCPM bid can lead to excessive frequency, where the same users see your ads too many times, resulting in ad fatigue and potential annoyance.

While option B is also a potential issue, option A is the primary reason to avoid inflating tCPM.

[Reference:, Google Ads Help: About Target CPM bidding: https://support.google.com/google-ads/answer/6268632?hl=en]

Questions # 15:

After relying on word-of-mouth marketing for years, a family-owned restaurant decides to try a Video campaign to attract catering contracts. They believe a leads campaign goal would be best for that marketing objective. What other action should the restaurant take to make sure their campaign is effective?

Options:

They should use the contact form to ask where potential customers learned about the restaurant.

They should ask their customers whether they've seen the videos.

They should enable Google Ads conversion tracking.

They should cross-check their ad schedule against when they received leads.

Answer

Explanation

C. They should enable Google Ads conversion tracking.

Conversion tracking is essential for measuring the effectiveness of a leads campaign.

It allows the restaurant to see which ads and keywords are driving leads, enabling them to optimize their campaign.

While option D is useful, tracking conversions is the core first step.

[Reference:, Google Ads Help: About conversion tracking: https://support.google.com/google-ads/answer/6095821?hl=en]

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