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Advanced-Cross-Channel
Marketing Cloud Advanced Cross Channel Accredited Professional AP-214 Exam Questions and Answers

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Viewing questions 21-30 out of questions

Questions # 21:

What Einstein functionality makes predictions for email only?

Options:

Einstein Scoring

Einstein Copy Insights

Einstein Engagement Frequency

Send Time Optimization

Answer

Questions # 22:

Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?

Options:

Einstein Copy Insights

Einstein Content Selection

Einstein Scoring

Einstein Engagement Frequency

Answer

Questions # 23:

How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly

Options:

hourly

daily

monthly

Biweekly

Answer

Explanation

Model Refresh Frequency:

Einstein Engagement Frequency's predictive model needs to be updated regularly to reflect the most recent engagement patterns.

Daily Refresh:

The EEF model is refresheddaily. This ensures that the send frequency recommendations are based on relatively up-to-date data.

Why Not Other Options:

A. Hourly:Hourly refresh would be computationally intensive and unnecessary, as engagement patterns don't change that rapidly.

C. Monthly:Monthly refresh would be too infrequent, as the model's accuracy would degrade significantly over a month.

D. Biweekly:Biweekly is also too infrequent to keep the model aligned with recent engagement trends.

In Summary:

The Einstein Engagement Frequency model is refreshedB. Dailyto maintain accuracy.

Questions # 24:

Which three features are supported in MC Advertising Studio?

Options:

LinkedIn company matching

Tiktok user matching

Myspace user matching

Facebook advanced match

Linkedin user matching

Answer

A, D, E

Questions # 25:

Which user role can beused to set up single sign-on in Social Studio?

Options:

Full User

Editor

Super User

Environment Owner

Answer

Questions # 26:

Where are Topic Profiles configured for use in Command Center?

Options:

Social Studio Automate

Social Studio Admin

Social Studio Engage

Command Center Admin

Answer

Questions # 27:

In beacon message, what does the field limit number of messages for a device' control?

Options:

send only particular number of messages in 24 hours

send only particular number of messages in a week

send only particular number of messages in 72hrs

send not more than particular number of messages in a active period.

Answer

Questions # 28:

What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

Options:

Non-nullable fields to be used for comparing your Journey Data and Contact Data fields

Nullable fields to be used for comparing your Journey Data and Contact Data fields

An expression builder references Journey Data and Journey Filtered : activities

An expression builder references Journey Data and Contact Data.

Answer

A, D

Questions # 29:

When creating a Beacon message, what does the field "Limit the total number of messages for mobile device to’ control?

Options:

The total number of times a mobile device can receive this message once every 72 hours

The total number of times a mobile device can receive this message once every week

The total number of times a mobile device can receive this message during the active period

The total number of times a mobile device can receive this message once every 24 hours

Answer

Questions # 30:

How often are Einstein Engagement Scores updated?

Options:

Every day

Every day for mobile, every week for email.

Every hour

Every day for email, every week for mobile.

Answer

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