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Salesforce Certified Marketing Cloud Email Specialist (MC-202) Questions and Answers

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Viewing questions 31-40 out of questions

Questions # 31:

A marketer needs to send emails to the creative team for proofing as part of an email campaign.

Which feature should help achieve this as an automatic flow?

Options:

Subscriber Preview

Approval Workflow

Content Builder Approvals

Answer

Explanation

[Reference:Salesforce Documentation - Approval Workflows, ]

Questions # 32:

A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.

What should be done to ensure the report a sent to the director each day?

Options:

Schedule report and email file to the director.

A Schedule report and email the link to download.

Schedule report to export as a web page.

Answer

Explanation

To ensure that a daily report of sends across all business units is sent to the director each day, the marketing developer should schedule the report in Marketing Cloud and configure it to email the filedirectly to the director. This can be done by setting up a report in Email Studio, defining the parameters and schedule for the report, and specifying the recipient email address. This ensures that the director receives the necessary data in a timely manner without manual intervention.

[Reference:, Salesforce Marketing Cloud Documentation: Schedule Reports, ]

Questions # 33:

Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?

Options:

Mark the field as the Primary Key.

Mark the data extension as Sendable.

Use Email Address as Subscriber Key.

Answer

Explanation

To ensure that the Email Address field values are unique in a data extension, the marketer should mark the field as the Primary Key. By setting the Email Address field as the Primary Key, Salesforce Marketing Cloud enforcesuniqueness for this field within the data extension, preventing duplicate email addresses from being entered.

References:

Salesforce Marketing Cloud Documentation:Data Extensions

Questions # 34:

Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization thatare custom and not available within the perconfigured reports.

What should be created to achieve this?

Options:

A collection

A Dimension

A Dashboard

Answer

Explanation

Creating a Dashboard in Datorama allows marketers to build custom reports that fit their specific needs. Dashboards in Datorama can be customized with various widgets, filters, and data sources to present the data in a meaningful way. This process is well-documented in the Salesforce Marketing Cloud help guides and Datorama documentation on custom reporting and dashboard creation.

Questions # 35:

When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.

What should me marketer do to prevent the subscriber from receiving further commercial messages?

Options:

Use the complaint exclusion list on future sends.

Add the subscriber to the auto-suppression list.

Delete the subscriber from All Subscribers

Answer

Explanation

[Reference: Salesforce Marketing Cloud Documentation on Auto-Suppression Lists]

Questions # 36:

A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?

Options:

Add assets to folders upon creation.

Add descriptive tags to each asset upon creation.

Add a description to each asset upon creation.

Answer

Explanation

To improve searching and filtering in Content Builder, marketers should add descriptive tags to each asset upon creation. Tags provide a way to categorize and quickly retrieve assets based on specific keywords or themes, enhancing organization and efficiency in locating content.

References:

Salesforce Marketing Cloud Documentation on Content Builder Organization

Questions # 37:

A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.

What should the marketer do in order to accomplish this?

Options:

Select theRecurring schedule type for the entry source in Journey Builder.

Schedule and activate Triggered Sends for the messages in the journey.

Select an automation to populate the Entry Source Data Extension.

Answer

Explanation

To run a journey multiple times a day based on newly compiled data, the marketer should set up an automation to populate the Entry Source Data Extension. This ensures that the latest data is always available to trigger the journey. The automation can be scheduled to run at the desired frequency, ensuring the journey starts with the updated data. Salesforce Marketing Cloud documentation on Automation Studio and Journey Builder entry sources provides detailed instructions on setting up and managing such workflows.

Questions # 38:

Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.

What should be set up to help organize NTO's email tracking results?

Options:

Create folders in My Tracking and select where to send results when sending an email.

Give emails unique names so they are easier to find in the tracking sends tab.

Remove old tracking results on a regular basis to declutter the results list.

Answer

Explanation

To organize Northern Trail Outfitters' email tracking results, creating folders in My Tracking and selecting the appropriate folder when sending an email is the best practice. This helps categorize and manage tracking results efficiently, making it easier to find and analyze specific campaign results.

References:

Salesforce Marketing Cloud Documentation on My Tracking

Questions # 39:

A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primarytemplate to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.

Which step needs to be completed?

Options:

The email must be recreated using the updated template.

'Update Email Now' needs to be applied to each email.

The template must be approved before updates are reflected.

Answer

Explanation

When a template is updated, the changes are not automatically applied to emails that were created before the update. To reflect the new changes, the'Update Email Now' action needs to be applied to each email created from the template. This ensures that the content and style in the emails are consistent with the updated template. Reference:Salesforce Marketing Cloud Documentation

Questions # 40:

Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option forfuture confirmations.

Which journey type is best suited to run this test?

Options:

Single Send

Multi-Step

Transactional Send

Answer

Explanation

A Multi-Step journey is best suited for testing Einstein Recommendations against static product recommendations in a product return confirmation email. This type of journey allows you to set up a series of steps or stages, including A/B testing or split activities, to test different content variations and measure their performance over time. By using a Multi-Step journey, NTO can create different paths within the journey for recipients to receive either Einstein Recommendations or static recommendations. The results can then be compared to determine the more effective recommendation strategy.

[Reference:Salesforce Marketing Cloud Documentation - Journey Builder, , , ]

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