Pass the Salesforce Developers MCE-Dev-201 Questions and answers with ExamsMirror

To accurately identify subscribers who have unsubscribed from any of the child business units in an Enterprise 2.0 account, it is necessary to create data extracts of all subscribers within each child business unit. This approach ensures that unsubscribes specific to each business unit are captured.

Data Extracts: By creating data extracts within each child business unit, you can gather comprehensive unsubscribe data for all subscribers specific to each unit.

Salesforce Enterprise 2.0 Account Management

When preparing data to be used in Contact Builder, the following factors should be taken into consideration:

Assigning data relationships and primary keys across all channels (A) - This ensures that data is linked properly and can be utilized across different marketing channels.

Verifying data address marketing needs (B) - Ensuring that the data aligns with the marketing goals and requirements.

Normalizing data to reduce redundancy (E) - Organizing the data to eliminate duplicate entries and improve efficiency.

The RedirectTo AMPscript function prevents link href values from getting recorded in tracking (C). When RedirectTo is used, it bypasses the standard link wrapping and tracking process, causing the link click not to be captured in the tracking data.

To analyze the Send, Click, and Open Data Views and transfer the data to the SFTP, the developer should build the following activities:

Query Activity - To query and gather the data from the Send, Click, and Open Data Views.

Data Extension Extract - To extract the queried data from the data extension and prepare it for transfer to the SFTP.

A developer should request a new token once an hour when making multiple API calls in v1. Salesforce Marketing Cloud access tokens are typically valid for one hour, and refreshing them every hour ensures that the API calls are authenticated.

When creating a Server-to-Server Installed Package and associated API Integration in Marketing Cloud, it is essential to grant specific scopes (permissions) to the API Integration component. This ensures that the integration has the necessary access to perform its tasks without granting unnecessary permissions.

Salesforce Installed Packages and API Integrations

AMPscript is evaluated in the following order before an email is sent:

Subject Line: Evaluates AMPscript in the subject line first.

HTML Body: Evaluates AMPscript within the HTML body of the email.

Text Body: Evaluates AMPscript within the text body of the email.

This order ensures that any dynamic content or personalization logic is correctly applied in all parts of the email.

Salesforce AMPscript Evaluation Order

To retrieve daily JSON data from a customer's API and write it to a data extension, the developer should use the following set of Server-Side JavaScript activities:

Platform.Function.HTTPGet(); - To make the HTTP GET request to the customer's API and retrieve the JSON data.

Platform.Function.ParseJSON(); - To parse the retrieved JSON data.

Platform.Function.UpsertData(); - To upsert the parsed data into a data extension.

Example code snippet:

var response = Platform.Function.HTTPGet("https://api.customer.com/data "); var jsonData = Platform.Function.ParseJSON(response); Platform.Function.UpsertData("DataExtensionName", ["PrimaryKeyField"], jsonData);

When a send is initiated directly to a Sendable Data Extension that includes records targeted for deletion, the following behaviors are expected:

Records still in the suppression phase will be excluded from sends (B) - These records are in the process of being deleted and will not be included in the send.

Records that have been deleted will be excluded from sends indefinitely (D) - Once records are deleted, they are permanently excluded from future sends.

To inject contacts into a journey using the REST API, the correct endpoints involve the event definitions and events.

POST /eventDefinitions/key:{key} or /eventDefinitions/{id}: This endpoint allows you to interact with event definitions by key or ID, which is essential for managing journey events.

POST /interaction/v1/events: This endpoint is used to inject events into the journey, thus adding contacts to the journey based on the defined event.

Salesforce Journey Builder API