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Questions # 1:

Cloud Kicks (CK) set a goal to improve the sustainability of its business in the coming year. A strategy designer on CK ' s team knows the importance of pushing for environmental impact in their latest designs. What should they do to prepare to measure progress toward this goal?

Options:

A.

Only interview customers who value environmentalism to uncover needs from CK ' s desired customer base of ethical consumers.

B.

Schedule a workshop with key product stakeholders to brainstorm ' how might this new product be more sustainable? '

C.

Create a journey map that extends into pre-purchase and post use disposal to uncover unseen impacts of the product ' s lifecycle.

Questions # 2:

Cloud Kicks ' stakeholders engaged a strategy designer to help with their business goal of reducing support costs. After a series of interviews, the designer recommends self-service in Experience Cloud as a way to address the goal. Which capability should drive self-service in Experience Cloud?

Options:

A.

Allowing customers to see their open cases

B.

Exposing their knowledge base to customers

C.

Providing dashboards of orders to customers

Questions # 3:

Cloud Kicks (CK) is interested in collecting data passively from customers while they are exercising in the company ' s latest footwear. CK plans to collect heart rate and activity levels and then overlay this data with self-reported weight, age, and health behavior information to provide fitness recommendations. What should a strategy designer recommend before CK commits to this project?

Options:

A.

Global Trend Analysis

B.

User Acceptance Testing

C.

Consequence Scanning Workshop

Questions # 4:

A strategy designer is working on a future digital commerce vision for Cloud Kicks. What should the designer focus on when engaging technical stakeholders?

Options:

A.

Explore feasibility and opportunities for future innovation.

B.

Minimize technical stakeholders ' input at this early stage.

C.

Ensure all ideas have buy-in from technical stakeholders.

Questions # 5:

A strategy designer is kicking off a project to reimagine the high-end private banking experience for a financial services company. What should they do to learn about the unique expectations of the company ' s customers?

Options:

A.

Interview 8-10 customers about how banking fits into their lives and their ideal relationship with their bank.

B.

Share prototypes of different interface directions with 100 people who regularly use their bank ' s app.

C.

Send a survey to all stakeholders about their banking app attitudes, preferences, and desires.

Questions # 6:

The strategy designer at Cloud Kicks has worked with the development team to create a cross- cloud 360 prototype based on a concept to create a better customer experience and help drive revenue. What should the designer produce to get buy-in from the business stakeholders?

Options:

A.

Business case and roadmap

B.

Business metrics and ROI map

C.

Business user flow and journey map

Questions # 7:

Cloud Kicks ' primary business goal for its new customer acquisition program is to increase diversity. Which inclusive design tactic should help the company solve problems for the broadest possible audience?

Options:

A.

Solve for one, extend to many through a persona spectrum.

B.

Hold focus groups with traditionally underrepresented participants.

C.

Use Jobs to Be Done to increase empathy with the audience.

Questions # 8:

A project team at Cloud Kicks is under pressure to solve customer supply chain issues across multiple locations. The strategy designer proposes they do some analogous research. What should the team look to study?

Options:

A.

An organization outside of their industry that has solved unique but similar problems

B.

A creative setting outside of their office that provides more inspiration and activity

C.

A complex system that their customers have experienced navigating successfully

Questions # 9:

Cloud Kicks (CK) has noticed that users struggle to find the information they are looking for via the company ' s website navigation menu. CK ' s strategy designer asks the design team to revise the menu by co-designing it with end users. Which technique should be used to do this?

Options:

A.

Heuristic review

B.

Card sorting

C.

Consequence scanning

Questions # 10:

A strategy designer proposes a multi-step strategy to reach the ultimate goal of making Cloud Kicks a net zero company. The first step includes analyzing emissions and integrating data-driven insights into operational planning to reduce the carbon footprint of logistics. Each subsequent step builds on prior work and increases measurable progress until the goal is reached. Which tool should the designer use to connect short-term efforts with long-term impact goals?

Options:

A.

Impact ladder

B.

Service blueprint

C.

Project plan

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