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SAP Certified Technology Associate
C_C4H260_01
SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Questions and Answers

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Questions # 1:

A marketer wants to set up a daily run campaign with a dynamic target group of people who live in a specific region of a country. There is no customer data referencing that specific region in the system yet. What do you need to do to set up the campaign in advance?

Options:

Enable the region attribute in the Segmentation Profile app.

Enable the region attribute in the Target Group Configuration app

Enable the region attribute as a Key Figure Dimension.

Enable the unfiltered value help of the region attribute via the Segmentation Configuration app.

Answer

Questions # 2:

You want to be able to upload pictures directly in the Content Studio in SAP Marketing Cloud. What feature do you need to activate?

Options:

They contain different scopes.

They contain several scores.

They contain model fits within one score

They contain several rules.

Answer

B, D

Questions # 3:

Your customer is a manufacturer that currently executes campaigns for both B2B and B2C contacts. Which system flags store the business relationships of these contacts? Note: There are 2 correct answers to this question.

Options:

SAPCRMBusinessPartnerld

IsConsumer

IsContact

SAPERPAccountld

Answer

B, C

Questions # 4:

Your customer wants to integrate consumer master data from multiple source systems with differing data quality. What should you do to ensure that the most reliable data sources are given preference when the Best Record is built in SAP Marketing Cloud.

Options:

Make sure the source system is sending the Validation Status attribute.

Set up a communication medium for each source system.

Load the more reliable data sources before other ones.

Configure the priority for each origin of contact ID.

Answer

Questions # 5:

You need to execute campaigns based on the buying propensity applicable for some specific country and region. This means that you will have to create a predictive model. How can you restrict the validity of a predictive model?

Options:

Provide a training set that contains only contacts from the specific countries and regions.

Add an applicable scope for the relevant countries and regions.

Assign a specific target group with those countries and regions to the target object

Use Segmentation to select relevant countries and region.

Answer

Questions # 6:

You want to provide your customers with the most relevant offers for summer, based on their gender and age. What do you need to create in SAP Marketing Cloud to do this? Note: There are 3 correct answers to this question.

Options:

Segmentation profile

Offer

Campaign

Offer Recommendation

Buying propensity score

Answer

B, C, D

Questions # 7:

You can perform extensibility on SAP Marketing Cloud with the help of the following activities: Export standard or custom business object tables to an SAP HANA system.Export an existing graphical calculation view along with the associated views and tables.Import the calculation views that are modeled in an SAP HANA system.Which app can you use to do these activities?

Options:

User ListsCampaign Execution Whitelist

Campaign Execution WhitelistSender Profiles

Maintain Certificate Trust ListContent Studio

Campaign Execution BlacklistSender Profiles

Answer

Questions # 8:

Your customer is running trigger-based campaigns based on event registrations, and needs to change the content and target group within the campaign. What are the correct steps to execute?

Options:

Pause existing campaign and resume existing campaign

Stop existing campaign and create a new campaign

Stop existing campaign and create a campaign template

Pause existing campaign and create a new campaign

Answer

Questions # 9:

You want to load your contacts from SAP CRM, SAP Commerce, and Facebook into SAP Marketing Cloud. Based on the assumptions below, what would be your setup?. On Facebook, a customer can have multiple profiles.SAP CRM is the most trustworthy source of information.

Options:

SAP CRM Priority = 10, one per contact = NoSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 45, one per contact = No

SAP CRM Priority = 45, one per contact = YesSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 10, one per contact = No

SAP CRM Priority = 45, one per contact = NoSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 10, one per contact = No

SAP CRM Priority = 10, one per contact = YesSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 45, one per contact = Yes

Answer

Questions # 10:

Which application can be used to perform the following tasks?View import messages across the landscape and decide what action to take.Correct errors in the Marketing or in the source systems in a timely fashion and restart imports.Analyze imports and messages by multiple dimensions, and quickly resolve issues.Identify system issues that may have been previously hidden.