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Questions # 11:

You want to add custom fields for different business contexts such as interaction contacts, and interactions. Which apps allow you to check if custom fields have been added and are ready to be moved to the production system? Note: There are 2 correct answers to this question.

Options:

A.

Export Software Collection

B.

Custom Catalog Extensions

C.

Extensibility Inventory

D.

Import Software Collection

Questions # 12:

Which key figures can you use to evaluate the effectiveness of a recommended scenario?

Options:

A.

Impressions

B.

Click-through rate

C.

Activated e-mails

D.

Model status

E.

Conversion rate

Questions # 13:

You want to implement Product Recommendations and you need to simulate the results before the e-mail with recommendations is sent. In which of thefollowing apps can you preview the result of your new or updated configuration? Note; There are 2 correct answers to this question.

Options:

A.

Recommendations Scenarios

B.

Recommendation Models

C.

Manage Recommendations

D.

Recommendations Model Types

Questions # 14:

You want to recommend products and services that consumers tend to purchase at the same time, to offer a quick and better customer experience in all of your channels. Which algorithms should you use?

Options:

A.

Position a ProductOften Bought Together Across Transactions (Interactions)

B.

Top Sellers (Interactions)Often Bought Together (Interactions)

C.

Often Bought Together (Interactions)Often Bought Together Across Transactions (Interactions)

D.

Recently Purchased Items (Interactions)Often Bought Together (Interactions)

Questions # 15:

You want to import/export data to/from SAP Marketing Cloud. Which applications do you need to configure to use the standard APIs? Note: There are 3 correct answers to this question.

Options:

A.

Communication Categories and Limits

B.

Communication Arrangement

C.

Communication Users

D.

SAP Cloud Platform Extensions

E.

Communication Systems

Questions # 16:

You are receiving sales order data from different channels and you would like to differentiate by channel on the contact profile to better understand the journey of the customer. Which of the following the settings are needed to allow this? Note: There are 3 correct answers to this question.

Options:

A.

Create and assign interaction channel

B.

Assign an interaction type to communication medium

C.

Create interaction type

D.

Create interaction reason

E.

Assign media type

Questions # 17:

Your customer is already live and requires a new key performance indicator (KPI) in segmentation. Which apps would you use to do this?

Options:

A.

Import DataSegmentation ConfigurationExport Software Collection

B.

Add Custom ViewMarketing ExtensibilityExport Software Collection

C.

Add Custom ViewSegmentation ConfigurationExport Software Collection

D.

mport DataMarketing ExtensibilityExport Software Collection

Questions # 18:

Which Core Data Services (CDS) view types are typically called by analytical tools such as SAP Analytics Cloud or the Query Browser?

Options:

A.

Basic views

B.

Consumption views

C.

Reuse views

D.

Composite views

Questions # 19:

When the system processes imported contact data and uses it to build best records and enrich contacts, it normally uses a matching origin ID or an identification-relevant ID. Which parameters can be combined to match the datasets if these are not available?

Options:

A.

Additional ID and the contact's address

B.

Additional ID and the contact's full name

C.

Shareable ID and the contact's full name

D.

Shareable ID and Additional ID

Questions # 20:

Every Monday you send recommendations by e-mail to consumers who bought product(s) from a specific product category during the previous week. What target group category should you use?

Options:

A.

Live

B.

Dynamic

C.

Trigger-based

D.

Static

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