Pre-Summer Special Limited Time 70% Discount Offer - Ends in 0d 00h 00m 00s - Coupon code = getmirror

Pass the Facebook Media Buying Professional 410-101 Questions and answers with ExamsMirror

Practice at least 50% of the questions to maximize your chances of passing.

Exam 410-101 Premium Access

View all detail and faqs for the 410-101 exam

Go to Exam

672 Students Passed

96% Average Score

94% Same Questions

Viewing page 2 out of 5 pages

Viewing questions 11-20 out of questions

Questions # 11:

You are running conversion campaigns for a client who runs an e-commerce site. The campaigns have been providing good results (about 20 sales per week) but your client would like to optimize the campaigns to maximize ROAS.

What are prerequisites your clients needs to meet in order to switch the campaigns to maximize ROAS?

(Select three that apply)

Choose ALL answers that apply.

Options:

You ad campaigns need to be making at least 50 conversions per month.

You ad campaigns need to be making at least 50 conversions per week.

You need to have Facebook pixel implemented

An Add To Cart Standard Event needs to be sending the value and currency parameters to Facebook.

A Purchase Standard Event needs to be sending the value and currency parameters to Facebook.

Questions # 12:

What column within Facebook Ads Manager helps you measure the sales generated by your campaigns?

Choose only ONE best answer.

Options:

Total Purchases

Conversions

Conversion Costs

Total Conversion Value

Questions # 13:

A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.

Which troubleshooting task should be used to fix the problem?

Choose only ONE best answer.

Options:

You should unpublish the post and re-publish it as an ad.

You should make sure the campaign has not ended.

Create a new campaign with video view as the campaign objective.

Questions # 14:

You've run a campaign to promote a new book with multiple ads; however, one of the ads was not approved.

The book is targeted for teens ages 14-18. You sit down with your community manager and realize the ad had a title of "Books for 14-18 Teens."

What do you tell your community manager?

Choose only ONE best answer.

Options:

To appeal the ad and try to run it again.

That the title is not acceptable according to Facebook Ad Terms as it implies that you know the users’ age.

You should change the image of the ad and re-launch it.

Questions # 15:

You are running a raffle for one of your clients who runs a tour operator. They are offering a limited free weeklong vacation family package to China.

The total value of the package is of $8,000.

Your community manager runs a video ad (boosted post) promoting the raffle with the following titles and subtitles:

Title: Like our Page to automatically enter the raffle for a free trip to China

Subtitle: Like this ad to see the video and enter the raffle

After 2 hours of running the ad, you get a notification that Facebook rejected your ad.

What changes do you need to do to re-run the ad?

Select all that apply.

Choose ALL answers that apply.

Options:

Facebook does not allow you to request people to like a video to enter a raffle. You should change the subtitle to "Enter the raffle for a free trip to China."

You should just change the image in the current post on your Fan Page and re-activate the ad.

You should hide the current post and post a new video with the new titles.

You should change the title so that it does not require people to like your client's Fan Page.