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410-101
Facebook Certified media buying professional Questions and Answers

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Viewing page 5 out of 5 pages

Viewing questions 41-50 out of questions

Questions # 41:

Your client is posting 5 times a week, and they want you to promote each post as interaction ads, with a budget of $20 for each.

Your community manager published a post with a big grammatical mistake, but already spent $5 on the campaign for this post.

Your client calls you complaining, and you immediately tell your community manager to fix the post and re-active the campaign.

What options does the community manager have in fixing this mistake?

Choose only ONE best answer.

Options:

The community manager should select the boosted post, change the image and re-launch the campaign.

The community manager needs to post a new image and create a new campaign with a $20 budget.

The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad to the previous ad set with a $10 budget.

The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad in the previous ad set. There is no need to change the budget.

Answer

Explanation

You are not able to make changes to a post (title, text or image) if you have boosted the post or invested money.

In this case, you will have to hide the other post and re-publish the new one with the corrections.You should promote the post under the same ad set from the previous campaign. This will allow you not to modify anything at the ad set level and only deactivate one ad and activate the new one.

Questions # 42:

What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.

Options:

Ad Type

Audience

Dynamic Creative

Offer

Placement

Image

Answer

B, C, D, E

Explanation

The followings are all of the different aspects of a campaign you can change at the ad set level:

This might be an easy one but a lot of people don't use Offers or Dynamic Creatives on their campaigns so might miss this type of question.

Questions # 43:

What are some of the benefits of using offline conversion events to track store purchases?

Select all that apply.

Choose ALL answers that apply.

Options:

Measure cross-channel conversions.

Create custom audiences from offline events.

Deliver ads to people based on users who generate the most revenue.

Integrate your offline events with website conversions.

Answer

A, B, C

Explanation

There are some advantages of using offline event tracking for physical stores.

You can measure cross-channel conversions. In other words, you are able to measure your marketing efforts done on Facebook and Instagram at the same time as well as multi-device. So if a user logs into his Instagram account on his phone but also sees an ad on his Facebook Newsfeed on their computer, you can track those conversions.

You can use this data to build custom audiences for re-marketing efforts and bring in existing customers back to the store.

You can do long-term value campaigns as you can segment users based on purchasing behaviors and not just demographics or interests.

Questions # 44:

What strategies should you follow to accomplish your customer's goals?

Choose only ONE best answer.

Options:

Use website conversion tracking to see how many people purchases at the store.

Use Facebook pixel, and cross-reference data from customer purchases with the pixel events to see results from Facebook campaigns.

Use offline events to understand purchases at the retail stores and orders made from the phone.

Use offline events from the website, and cross-reference data to measure Facebook's impact.

Answer

Explanation

One of the most powerful tools to measure sales at retail stores is to use Facebook offline events. With Offline Conversion Tracking, you can track when transactions occur in a physical business location and other offline channel, after people see or engage with a Facebook ad.

Use precise timestamps, including minutes and seconds to track multiple purchases.

Use actual transaction value to see the most accurate event values on a dashboard.

Use Order ID's or item number to include multiple items within a single transaction.

So the best strategy is to use offline events to better understand how Facebook marketing campaigns affect the retail stores.

Questions # 45:

What campaign strategies should you follow in order to optimize your Facebook ads?

Select all that apply.

Choose ALL answers that apply.

Options:

Use Store Visit ads in order to bring traffic to the two specific retail stores.

Add a "Get Directions" CTA on the campaigns in order to bring people to the stores.

Send people to messenger and automate a chatbot or menu with directions on Waze and Google Maps.

Add map card with your page location.

Answer

A, B, C, D

Explanation

Whenever you want to bring traffic to a physical location, you want to use In-Store Visit ads as you can set up different types of call to actions to give directions.

Ad formats including image, video, and carousel can generate instant awareness of the nearest business location and provide information the customer needs to get there.

A native store locator is available for carousel.The store locator makes ads more useful for consumers by putting contact information and openings hours of nearby stores only one tap away.