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Marketo Certified Expert Exam Questions and Answers

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Questions # 1:

A colleague reviewed a Marketo program setup and noticed that one of the landing page URLs is not SEO-friendly and needs to be changed.

How can the URL of the landing page be changed?

Options:

URL Tools > Edit URL Settings

Landing Page Editor > Change URL

URL Builder > SEO URL

Rename URL > SEO link

Answer

Explanation

[Reference: https://docs.marketo.com/display/public/DOCS/Change+the+Landing+Page+URL, , , ]

Questions # 2:

A marketer wants to have a form in a pop-up window on the company website.

How can the marketer accomplish this?

Options:

Choose Lightbox as the embed code type

Design a landing page that gives the visual effect of a pop up window

Change the form type to Lightbox under form settings

Create a New RTP Dialog Web Campaign

Answer

Explanation

[Reference: https://nation.marketo.com/t5/Product-Discussions/Website-Pop-Ups/m-p/59328, , , ]

Questions # 3:

A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.

What should be added as a flow step in a Smart Campaign to accomplish this?

Options:

Add to SFDC Campaign

Add to Engagement Program

Add to Nurture Stream

Add to Trash

Answer

Questions # 4:

Which type of email can be sent without an unsubscribe link at the bottom?

Options:

A monthly newsletter for clients

An ongoing nurture for prospects

An autoresponder for a webinar registration

A trade show invitation for past attendees

Answer

Questions # 5:

A marketer wants the country field values in a database to be standardized.

What can a marketer do to achieve this?

Options:

Use a Smart Campaign to update non-standard values

Create a new custom field

Assign a default value to all new leads

Create static lists for each country

Answer

Explanation

[Reference: https://nation.marketo.com/t5/Product-Discussions/Country-and-State-Standardization/m-p/51842, , , ]

Questions # 6:

What is the difference between hard bounces and soft bounces?

Options:

A hard bounce happens when an email is rejected by a spam filter; a soft bounce means an email address is invalid.

A hard bounce renders a lead email address invalid; a soft bounce gets automatically resolved within a few days.

A soft bounce renders a lead email address invalid; a hard bounce gets automatically resolved within a few days.

A soft bounce happens when an email is rejected by a spam filter; a hard bounce means an email address is invalid.

Answer

Explanation

[Reference: https://docs.marketo.com/display/public/DOCS/Hard+and+Soft+Bounces+in+Email, , , ]

Questions # 7:

On a People Performance report, how is timeframe restricted?

Options:

Date of Activity

Both a and c

Sent Date

Created Date

Answer

Explanation

[Reference: https://nation.marketo.com/t5/Product-Discussions/Email-Performance-based-on-a-Specific-Time-Frame/td-p/102036, , , ]

Questions # 8:

A marketer has created a Smart Campaign with the Flow displayed in the screenshot:

Question # 8

Which attribute(s) will be updated if a Lead is running through the Flow and all Choices except the Default Choice would match?

Options:

The attribute ‘Topics of Interest’ will be updated. ‘Region’ & ‘Profile Type’ won’t get an update.

All attributes will be updated.

The attribute ‘Region’ will be updated. ‘Profile Type’ & ‘Topics of Interest’ won’t get an update.

The attribute ‘Profile Type’ will be updated. ‘Region’ & ‘Topics of Interest’ won’t get an update.

Answer

Questions # 9:

The marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content. The content marketing manager adds a new piece of content into the top of the first stream only.

Who receives the new content at the next cast?