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Questions # 21:

What needs to be done to track the success of programs using a custom channel?

Ensure forms are local to the program

Upload the list of attendees to a list in the program

Ensure that program statuses are being updated

Include a “Responded” program status

Questions # 22:

By completing a form on the website, a lead is indicating interest in exploring the company products and solutions and is deemed sales ready.

How can this be communicated to sales?

Use a Trigger Campaign to Send Alert

Use a Trigger Campaign to Send Email

Create a Lead Performance report for sales

Change the Lead Score for the lead

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