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Marketo Certified Expert Exam Questions and Answers

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Viewing questions 11-20 out of questions

Questions # 11:

A marketer wants to create custom unsubscribe footers for emails per geographic region and using snippets.

What needs to be built before the snippets can be used?

Options:

Email templates

Tokens

Segmentation

Smart Lists

Answer

Explanation

[Reference: https://nation.marketo.com/t5/Product-Discussions/Email-Footer-vs-Admin-Footer/m-p/153208, , , ]

Questions # 12:

Where can you manage program report subscriptions? (Choose two.)

Options:

In the Subscriptions tab of the report in Marketing Activities

In the Subscriptions tab in Marketing Activities

In the Subscriptions tab in Analytics

In the Subscriptions tab in Database

Answer

B, C

Explanation

[Reference: https://docs.marketo.com/display/public/DOCS/Manage+Report+Subscriptions, , , ]

Questions # 13:

Match each Webinar Program Status with its effect on the webinar provider or Marketo.

Answer options may be used more than once or not at all.

Question # 13

Options:

Answer

Answer:

Questions # 14:

Which field should a marketer use to pause emailing to a lead?

Options:

Email Suspended

Unsubscribed

Marketing Suspended

Blacklisted

Answer

Explanation

[Reference: https://nation.marketo.com/t5/Product-Discussions/What-is-the-best-way-to-rest-leads-or-suspend-communication/m-p/122917, , , ]

Questions # 15:

Michael has created two smart campaigns in two different programs. The flow for each smart campaign is shown below.

Question # 15

Once a person achieves success (Influenced) in the 2020 Industry Predictions Ebook, Michael wants to send the person the invite email for the weekly demo.

Which modifications must Michael make to the smart campaigns to achieve this?

Options:

Add the “Campaign is Requested” trigger to the 01 Send Invite smart campaign and the “Request Campaign” flow step to the 03 Success smart campaign.

Add the “Campaign is Requested” trigger to the 03 Success smart campaign. No changes are needed to the 01 Send Invite smart campaign.

Add the “Added to Program” trigger to the 01 Send Invite smart campaign and the “Add to Program” flow step to the 03 Success smart campaign.

Add the “Campaign is Requested” trigger to the 01 Send Invite smart campaign. No changes are needed to the 03 Success smart campaign.

Answer

Questions # 16:

Which two behaviors can be tracked with Munchkin code? (Choose two.)

Options:

Web page visits

Web page clicks

Social media activity

Web page bookmarks

Average time spent on site

Answer

A, E

Explanation

[Reference: https://docs.marketo.com/display/public/DOCS/Add+Munchkin+Tracking+Code+to+Your+Website, , , ]

Questions # 17:

A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.

How is the acquisition program assigned to a lead?

Options:

A lead needs to be sent to a CRM to receive an acquisition program.

A lead fills out a form on a landing page in the program.

A lead is added to the CRM and synced to Marketo.

Admin Acquisition Program is automatically assigned to new leads.

Answer

Questions # 18:

Given the Active Lead Model program:

Question # 18

From where are the tokens inherited?

Options:

Behavioral Scoring folder

Lead Scoring folder

z_Archive folder

Active Lead Scoring Model program

Answer

Explanation

[Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Targeting-Personalization/bc-p/243024, , , ]

Questions # 19:

Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps must Kurt complete in order to accomplish this? (Choose three.)