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Questions # 11:

U+ Bank, a retail bank, is cross-selling on the web by showing various credit card offers to its customers.

The bank wants to introduce a new offer in the Business Operations Environment. Place the steps in the correct order of implementation.

Options:

Questions # 12:

A telecommunications company is promoting IPhone upgrades with unlimited data plans. The marketing team notices that a customer explicitly stated in a recent survey that they are not interested in iPhone products. The company wants to apply appropriate engagement policy conditions to respect customer preferences.

Which engagement policy condition type should you use to prevent iPhone offers for customers who express disinterest?

Options:

A.

Arbitration rules to deprioritize the customer segment.

B.

Suitability condition for customer empathy considerations.

C.

Applicability condition to respect customer preferences.

D.

Eligibility condition based on customer survey responses.

Questions # 13:

As a decisioning architect, how can you optimize the strategies that are based on Insights that you gain from the AI Insight feature in the Customer Profile Viewer?

Options:

A.

By understanding how engagement policies are being used and why certain actions are filtered

B.

By integrating social media analytics into the Customer Profile Viewer

C.

By understanding how action performance is used and why new actions are required

D.

By generating automated marketing campaigns based on customer data

Questions # 14:

U+ Bank wants to offer a Gold credit card to customers who have an annual income of more than USD150000. What do you configure in the Next-Best-Action Designer to achieve this outcome7

Options:

A.

Engagement policy condition

B.

Audience

C.

Customer segment

D.

Prioritization formula

Questions # 15:

To access a property from an unconnected component, you use the

Options:

A.

customer-dot-property construct

B.

property value

C.

component-dot-property construct

D.

dot-property value directly

Questions # 16:

In a decision strategy, you can use aggregation components to____________.

Options:

A.

set a text value to a strategy property

B.

make calculations based upon a list of actions

C.

choose between actions

D.

filter actions based on priority and relevance

Questions # 17:

The U+ Bank marketing department wants to leverage the next-best-action capability of Pega Customer Decision Hub™ on its website to promote new offers to each customer.

Place the events in the sequential order.

Options:

Questions # 18:

MyCo, a telecom company, wants to use Pega Customer Decision Hub™ to send the MyFone Pro offer through email to qualified customers. In preparation, the marketing team created an action, a treatment, and an action flow. As a decisioning architect, you verify the settings in the Channel tab of Next-Best-Action Designer to enable email communication.

To implement this requirement, the completion of which two tasks do you verify in the Channel tab of Next-Best-Action Designer? (Choose Two)

Options:

A.

Enable the email channel.

B.

Configure the starting population to run an outbound schedule.

C.

Map a real-time container to a business structure level.

D.

Add contact policy rules.

Questions # 19:

U+ Bank uses a scorecard rule in a decision strategy to compute the mortgage limit for a customer. U+ Bank updated their scorecard to include a new property in the calculation: customer income.

What changes do you need to make in the decision strategy for the updated scorecard to take effect?

Options:

A.

Remap the scorecard property in the decision strategy for the change to take effect.

B.

Add a new Group By component for the mortgage limit calculation.

C.

The score calculation is independent of the strategy and no change is required.

D.

A new proposition filter needs to be configured in the strategy to filter on customer income.

Questions # 20:

MyCo, a mobile company, uses Pega Customer Decision Hub™ to display offers to customers on its website. The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.

Question # 20

The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.

As a decisioning architect, what must you do to present offers from the two groups?

Options:

A.

Enable an engagement policy for the second group.

B.

Map a real-time container to the Top-level or Issue-level.

C.

Set contact limits for both the groups.

D.

Create a decision strategy at the Issue-level

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