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Questions # 21:

U+ Bank, a retail bank, uses the Business Operations Environment to perform its business changes. The bank carries out these changes in the Pega Customer Decision Hub portal by using revision management features or the 1:1 Operations Manager portal.

For each task, select the correct portal in which you initiate the change request based on best practices.

Question # 21

Options:

Questions # 22:

In the Impact Analyzer tool, what does It mean when the overall health Indicator of the next best action has a red highlight?

Options:

A.

The tool is not functioning properly.

B.

The experiment has insufficient data.

C.

The next best action needs further optimization.

D.

The next best action Is performing exceptionally well.

Questions # 23:

MyCo, a telecom company, uses Pega Customer Decision Hub™ to present offers to qualified customers. The business recently decided to send offer messages through the email channel. The Design department has designed an email treatment which includes dynamic placeholders.

As a deaccessioning architect, what do you use in order to test the visualization and the rendering of the email content, including replacing of the placeholders with customer information?

Options:

A.

A seed list from the Test email tab

B.

A list of customer email addresses from the Test email tab

C.

Schedule an outbound run with a limited number of customers

D.

Preview section from the email content editor

Questions # 24:

As shown in the following figure, decision strategy contains 'Green Label' and 'Black Label' Proposition components that point to the "Set Printing Cost' Set Property component that uses 'BaseCost' and "LetterCount." The configuration of the Prioritize component selects the lowest cost. What is the role of the Set Property component in the following decision strategy?

Question # 24

Options:

A.

To create a new strategy property.

B.

To import the printing cost property into the strategy.

C.

To filter actions based on the printing cost.

D.

To calculate the printing cost for each of the actions.

Questions # 25:

U+ Bank implemented a customer journey for its customers. The journey consists of three stages. The first stage raises awareness about available products, the second stage presents available offers, and in the last stage, customers can talk to an advisor to get a personalized quote. The bank wants to actively increase offers promotion over time.

What action does the bank need to take to achieve this business requirement?

Options:

A.

Enable increasing stage upweighting for the second stage of the journey.

B.

Upweight the propensity by adding more predictors that fit the target customers and repeat this process over time.

C.

Enable increasing stage upweighting for the first stage of the journey.

D.

Enable constant stage upweighting for the second stage of the journey.

Questions # 26:

Myco Bank, a retail bank, uses the Customer Engagement Blueprint to design personalized customer journeys. The bank wants to better understand its diverse customer base to create more targeted engagement strategies.

What key achievement does the Personas stage provide for Myco Bank when implementing with Customer Engagement Blueprint?

Options:

A.

Configuring the technical data structure required for personalized customer interactions.

B.

Establishing consistent communication standards and visual identity across all customer touchpoints.

C.

Creating representative customer segments that enable targeted and personalized engagement strategies.

D.

Defining the overall business objectives and strategic framework for customer engagement.

Questions # 27:

Pega Customer Decision Hub enables organizations to make Next-Best decisions. To which type of a decision is Next-Best-Action applied?

Options:

A.

Determining if a borrower gets a loan

B.

Determining how to optimize inventories

C.

Predicting the time of a machine failure

D.

Optimizing supply chain management

Questions # 28:

The U+ Bank marketing department wants to leverage the next-best-action capability of Pega Customer Decision Hub™ on Its website to promote new offers to each customer.

Place the events in the sequential order.

Question # 28

Options:

Questions # 29:

A mortgage company defines a new suppression policy to limit promotional emails for home loan offers. The policy is complete, but it must be applied to all to home loan actions. The implementation team must associate this policy with the appropriate business structure.

Where should the team associate the contact policy to apply it to home loan promotions?

Options:

A.

The Engagement policy tab to apply the policy to home loan action group.

B.

The Contact policy configuration to update outcome tracking preferences only.

C.

The Constraints tab to edit customer contact limits for email channels.

D.

The Designer settings to modify global suppression rules for home loan action group.

Questions # 30:

As a Customer Service Representative, you present an offer to a customer who called to learn more about a new product. The customer rejects the offer. What is the next step that Pega Customer Decision Hub takes?

Options:

A.

Stops presenting offers to the customer

B.

Adds the customer to the potential churn list

C.

Reevaluates the Next-Best-Action

D.

Sends a detailed email about the offer

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