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Questions # 1:

Cloud Kicks (CK) designs innovative footwear for site athletes. Manufacturing the footwear

is possible but expensive.

What should CK focus testing efforts on to determine whether to produce at scale?

Options:

A.

Novelty, privacy, and potential to go viral

B.

Competitive advantage, impact, and own ability

C.

Desirability, viability, and feasibility

Questions # 2:

Cloud Kicks wants to launch a campaign that rewards customer behavior by giving away

free merchandise, which key business criteria should be ensured?

Options:

A.

Desirability

B.

Viability

C.

Feasibility

Questions # 3:

Cloud Kicks' design team learns of the desire for sustainable materials while co-creating

personalization concepts with their West Coast influencers. Which method should the team use

improve feasibility of this concept direction?

Options:

A.

Create a functional prototype.

B.

Run a cost benefit analysis.

C.

Review and align with company V2MOM

Questions # 4:

Poll results reveal consumers would like to be future-ready through more inclusive products and experiences.

What should the strategy designer intentionally do to drive this outcome7

Options:

A.

Design with exclusion experts.

B.

Increase the design timeline.

C.

Set customer acquisition targets for diverse audiences.

Questions # 5:

Cloud Kicks (CK) is working on enhanced functionality for an existing sates application.

What should CK do to ensure the proposed design is compatible with the currentdata model7

Options:

A.

Perform end user testing.

B.

Run a technical design critique.

C.

Create high fidelity prototypes.

Questions # 6:

A global consumer package goods company is about to engage in a digital transformation

effort to help siloed departments collaboratemore efficiently. The strategy designer and an

organizational designer partner to prototype new ways of cross-departmental collaboration

What is a key objective the team should focus on?

Options:

A.

Create a single enterprise-wide digital governance model.

B.

Havethe final say in all intra-departmental decisions.

C.

Unify all organizational tech stacks under one platform

Questions # 7:

Customer service surveys and user feedback reveal Cloud Kicks' users desire new features onthe

sales platform How should the strategy designer collaborate with the UX designer to ensure those

features are both viable and feasible?

Options:

A.

Co-create a journey map with users

B.

Identify user quotes to make the case.

C.

Align design implications to business goals.

Questions # 8:

A strategy designer at Cloud Kicks is working on a strategic vision for a new movement tracking app that integrates with their footwear.

Which approach should validate the market for this concept?

Options:

A.

Gather an team to ideas and craft that stretch the 'scurrent

B.

Recruit target users to test price points at which they would be willing to purchase the app.

C.

Meat with developers to estimate the effort required to deliver the proposed experience.

Questions # 9:

Cloud Kicks' (CK) stakeholders have some concerns about a newly created CX vision because

they struggle with imagining how it will impact CK's current product.

What should a strategy designer do to alleviate the stakeholders' concerns?

Options:

A.

Prototype an aspect of the vision that in interact with the current product and share insights

with stakeholders.

B.

Organize a brainstorming session toto provide stakeholders with a chance toreassess the vision.

C.

Share associated Objectives & Key with stakeholders to put the vision in a business context.

Questions # 10:

Cloud Kicks' product team is focused on a new business casual clothing line that they think

will account for over half of the company's revenue in the future.

Which trend should influence desirability the most?

Options:

A.

Digital product passports' to help prevent counterfeiting

B.

Supply chain issues that delay product availability

C.

Hybrid work emphasizing the need for color and comfort

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