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Questions # 11:

Cloud Kicks has designed two new features for its online shopping experience. Feature A is

a tracker to show existing customers when their footwear will arrive, feature B gives the option to

invite friends to purchase, too, focusing on acquiring new customers. Which criteria shouldthe

strategy designer use to determine which feature to build first?

Options:

A.

Outcome and bandwidth

B.

Resourcing and budget

C.

Value and effort

Questions # 12:

The design team at Cloud Kicks is in the early stages of exploring an idea fora wearable

device to track customers activity during workouts.

They employ footwear designers and manufacturing experts, but they lack an engineer experienced

in consumer hardware,

What should the strategy designer do to determine whether or not to pursuethis product idea?

Options:

A.

Perform secondary research on common hardware issues.

B.

Hire an engineer with experience in consumer devices.

C.

Conduct an expert interview in consumer device engineering.

Questions # 13:

Cloud Kicks has uncovered a trend in parents and children wearing similar, coordinated

fashion. A strategy designer is scoping a project to explore the potential of this opportunity. When

shouldfamilies be invited to co-create with designers?

Options:

A.

Concepting

B.

Roadmapping

C.

Prototyping

Questions # 14:

Cloud Kicks wants to improve its digital commerce experience because it is losing prominencein

the market. What should a strategy designer rely on to get stakeholder buy-in for a redesign?

Options:

A.

Wireframes and a total addressable market (TAM) calculation

B.

Research findings and a competitive analysis.

C.

Inspiring graphics and personas

Questions # 15:

Cloud Kicks' primary business goal for its new customer acquisition program is to increase diversity.

Which inclusive design tactic should help thecompany solve problems for the broadest possible audience?

Options:

A.

Solve for one, extend to many through a persona spectrum.

B.

Use Jobs to Be Done to increase empathy with the audience.

C.

Hold focus groups with traditionally underrepresented participants.

Questions # 16:

A strategy designer is working on a future digital commerce vision for Cloud Kicks.

What should the designer focus on when engaging technical stakeholders7

Options:

A.

Minimize technical stakeholders' input at this early stage.

B.

Ensure all ideas have buy-in from technical stakeholders.

C.

Explore feasibility and opportunities for future innovation.

Questions # 17:

A financial technology company develops an app for wealth management firms and receives initial success upon launch.

Which metric should be used to measure the longevity of the product and long-term growth potential?

Options:

A.

Annual app downloads

B.

Customer retention rate

C.

App sales over time

Questions # 18:

Cloud Kicks (CK) has noticed that users struggle to find the information they are looking for via the company's website navigation menu. CK's strategy designer asks the design team to revise the menu by co-designing it with end users.

Which technique should be used to do this?

Options:

A.

Consequence scanning

B.

Card sorting

C.

Heuristic review

Questions # 19:

A start-up specializing in healthcare is beginning the research and development phases for an application intended for patients and doctors. The strategy designer wants to help both audiences evaluate and prioritize ideas, opportunities, and features toward a shared understanding of a new patient experience.

Which tool should be used to facilitate and share this vision"

Options:

A.

Cross-functional survey

B.

Storyboard

C.

Creative brief

Questions # 20:

The brand team has spotted some customers sharing their personalized Cloud Kicks footwear on social networks. The strategy designer wants to

invite these customers to aco-creation workshop for a new loyalty program being developed.

What is a direct outcome of co-creating with customers?

Options:

A.

Increased sales of custom footwear

B.

Increased adoption of the loyalty program

C.

Increased speed of the design process

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