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Questions # 21:

A strategy designer is working with a group of developers who have yet to buy into the team

design process.

What should the strategy designer to do to engage them more?

Options:

A.

Conduct interviews with developers to gather insights on process approaches.

B.

Invite the developers to lead the conversation for synthesis and persona development.

C.

Facilitate a workshop on ideating and sketching with the core team members.

Questions # 22:

A start-up specializing in creating healthcare apps for both patients and family caregivers is looking for ideas to develop new features. The company plans on organizing a brainstorming session with staffmembers from various teams.

What is a rule strategy designers should follow when facilitating a brainstorming session?

Options:

A.

Emphasize critique of proposed ideas.

B.

Explore qualitative assessment of proposed ideas.

C.

Encourage participants to build on proposed ideas.

Questions # 23:

The call center at Cloud Kicks (CK) is receiving higher call volumes than usual, which is leading to longer wait times for customers. CK has decided to engage a team to address this.

What should the strategy designer ask before framing the problem'?

Options:

A.

How does a competitor solve for a similar problem?

B.

What problem(s) is CK trying to solve?

C.

What new technology trends exist for customer service?

Questions # 24:

A fitness company is starting a service that combines data from connected weights with virtual coaching. The company is about to start a new innovation sprint with the following challenge statement: "How might we empower people who are new to fitness to increase their strength?"

Which metrics should be used to measure the success of the initiative7

Options:

A.

New user activations and connected weight sales

B.

Increase in user referrals and net promoter score (NPS) rating

C.

Increase in new user activity and connected weight utilization

Questions # 25:

Cloud Kicks (CK) has a large number of customer support requests. CX as identified a need

for updated documentation as part of a new customer service design, making self-service available

within the experience

What should be used to measure ongoing success?

Options:

A.

Decreased number of customer cases

B.

Increased number of Knowledge articles

C.

Decreased bounce rate on document on pages

Questions # 26:

A design team is following the design thinking process to create a vision for their new loyalty program. While design thinking is an iterative process, there are phases that follow a general order.

Which phaseencompasses creating Jobs To Be Done?

Options:

A.

Prototype

B.

Define

C.

Deploy

Questions # 27:

A design team presents their vision for a new product, and their executive team has some fundamental questions about how the product strategy will drive business outcomes.

What should the strategy designerdo to address these concerns?

Options:

A.

Collect feedback and use it to define constraints for a new co-creation activity with stakeholders.

B.

Share stories from research that show the design team understands the customers' needs.

C.

Provide a breakdown of the strategy, linking features with consumer benefits and outcomes.

Questions # 28:

Cloud Kicks (CK) is designing an in-person experience for customers who purchase its products. This will include the ability to schedule and manage appointments as well as see when the delivery vehicle is on the way.

Which Salesforce product should CK invest in to efficiently enable the desired experience?

Options:

A.

Scheduler

B.

Service Goud

C.

Field Service

Questions # 29:

The strategy designer at Cloud Kicks is using a How Might We statement to frame their

design challenge.

What should they do to test their statement to ensure it successfully guides their design process?

Options:

A.

Use rapidideation with project team

B.

Test the statement with end users.

C.

Launch an online survey

Questions # 30:

Cloud Kicks is launching a new online store and wants to ensure the team follows an ethical decision-making process and that the delivered

product does not accrue ethical debt.

Which methodology should be suggested?

Options:

A.

Human-Centered Design

B.

Jobs to be Done Framework

C.

Consequence Scanning Workshop

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