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Viewing questions 71-80 out of questions
Questions # 71:

S is a hybrid car manufacturer. S relies on strong social media presence and online marketing campaigns to drive customers to its website. S prioritises measuring and improving active usage metrics.

Which of the following metrics does S prioritise?

Select ALL that apply.

Options:

A.

Abandon rates

B.

The customer feedback score

C.

The number of customer photographs uploaded

D.

Number of repeat webpage users

E.

Number of registered users

Questions # 72:

MMM operates leisure parks in Country S. a mature economy in Europe. These are parks that are popular with people between the ages of 8 and 25 years who visit them to ride on the high speed roller-coasters and to visit other attractions at the parks. Nearly 60% of visitor expenditure is to buy meals and drinks at the park MMM estimates that 20% of its visitors travel to its parks from outside Country S.

Which THREE of the following environmental changes will have the greatest impact on MMM in the next five years?

Options:

A.

The growing strength of the emerging economies in Africa, Asia and South America.

B.

The average age of the population in Country S is increasing because of a fall in the birth rate.

C.

An increase in the statutory minimum wage in Country S.

D.

Introduction of government restrictions on the number of students and tounsts permitted to enter Country S.

E.

The opening of a rival leisure park in Country S with more modern rides and attractions.

Questions # 73:

You are the youngest member of the senior management team and have recently been invited to become a member of the company's Board.

 

You have been sent an outline agenda ahead of your Board induction meeting with the Company Secretary. The first item on the agenda is the role of the Board.

 

Which of the following statements is NOT the role of the Board?

Options:

A.

Establish the company's vision, mission and values.

B.

Relinquish responsibility for implementation of strategy to management. 

C.

Confirm the adequacy and alignment to strategy of internal control and risk management systems.

D.

Establish strategy with regard to the risk appetite of the Organization.

Questions # 74:

PQR is a charity which has an excellent reputation within its home country. PQR employs over 300 highly experienced staff and has 200 skilled volunteers. PQR's funding mainly comes from donations from the public but its public profile is low compared to larger, more publicized charities.

Due to a recent recession, public donations to PQR have fallen in the last five years, but demand for its services continues to grow.

The government of the country in which PQR operates is encouraging greater collaboration between charities and there have been several recent successful mergers within the charity sector. PQR has recently been approached by a high profile and well funded charity, DDD, with a merger proposal. DDD offers complementary services to those offered by PQR.

Which TWO of the following factors would most likely be considered as an ’opportunity’ for PQR? (Choose two.)

Options:

A.

Highly experienced staff

B.

Donations from the public

C.

Growing demand for its services

D.

The excellent reputation of DDD

E.

Merging with DDD

Questions # 75:

GQF is an exclusive fashion retailer. GQF has built its strong name and reputation upon its high price and exclusive image. It has recently attempted to increase sales by expanding into lower-pnced clothing sales in department stores. It has also allowed its name to appear on a number of licensed products such as perfume and watches. Many customers who would not normally purchase GQF products have shown a high level of interest in these lower-priced products and in the last twelve months, sales have increased dramatically GQF's shareholders have expressed their satisfaction with the results.

However, over the same period, sales of its high priced, exclusive branded goods have fallen as some of its traditional, loyal customers have become disillusioned by the lack of exclusivity of the GQF brand.

Which of the following criteria have been achieved by the strategy adopted by GQF?

Options:

A.

Suitable, Acceptable and Feasible

B.

Acceptable and Feasible

C.

Suitable and Acceptable

D.

Feasible and Suitable

Questions # 76:

Which of the following distinguishes a learning curve effect from a learning Organization?

Options:

A.

Learning curve effects depend on repetition of the same behaviour. Learning Organizations seek to modify behaviour.

B.

Learning curve effects apply to the factory. Learning Organizations are always service industries.

C.

Learning curve effects increase with time. Learning Organizations cease to learn after a time.

D.

Learning curve effects always reduce costs. Learning Organizations always increase costs.

Questions # 77:

HH is an outdoor theatre which is based in the capital city of country N. Tickets for shows can be booked at the ticket office or online. HH has identified the following critical success factors (CSFs):

An excellent, online ticket booking system

Customer satisfaction

Which of the following would be suitable key performance indicators (KPIs) for HH? (Choose all that apply.)

Options:

A.

Customer show ratings, scored out of ten.

B.

Number of returning customers each year.

C.

Profit from sales of snacks and drinks.

D.

Employee turnover.

E.

Percentage of ticket bookings aborted before completion.

F.

Number of customer complaints.

Questions # 78:

You are responsible for managing a small team of people tasked with implementing a new environmental management reporting system across all Group subsidiaries. Senior management teams within subsidiary businesses are increasingly resisting the introduction of the system. Place your recommended approach for dealing with each of the following comments.

Question # 78

Options:

Questions # 79:

BB Laundry Company is a community-led franchise initiative, enabling its customers to make use of state-of-the-art washing machines for its customers' domestic laundry needs. Services include self-serve or fully serviced washing and ironing services, provided by on-site volunteer staff.

Its laundry sites are powered with solar or wind power and its washing machines use water-conserving technology Non-toxic soaps and detergents are available, as well as bio-degradable clothes hangers, mend and repair services, combined with community cafes.

Which of the following would be beneficial to BB Laundry Company for external reporting of its key performance outcomes?

Options:

A.

Triple Bottom Line (TBL)

B.

Economic Value Added (EVA)

C.

Shareholder Value Analysis (SVA)

D.

Process Benchmarking Analysis (PBA)

Questions # 80:

T is a management consultant. He was recently contracted by company XYZ to act as an external Change Agent in a program of change being undertaken. T's first task was to assist XYZ in clearly defining the outcomes of the change program and ensure that these were achievable. T also set up a number of change teams and led several workshops and team building exercises. Many of XYZ's staff were resistant to the change program. Therefore, T had to ensure that he created an appropriate vision for the change and was able to resolve any conflict which occurred during the change program.

 

Which THREE of the following are the key skills of a Change Agent demonstrated by T?

Options:

A.

Goal Setting

B.

Negotiation skills

C.

Independence

D.

Role Setting

E.

Managing up

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