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Questions # 31:

Hard Research is usually conducted by whom?

Options:

A.

Psychiatrists and Psychologists

B.

Mathematicians and Designers

C.

Statisticians and Planners

D.

Scientists and Engineers

Questions # 32:

Transformative Innovations are so radically and new that they do what?

Options:

A.

Transform society and how it operates.

B.

Transform product attribute mixes.

C.

Transform markets and how they buy.

D.

Transform industries and how they operate.

Questions # 33:

Because " The Planner " will coordinate the production and delivery of a new offering, they are usually best suited for which phase of innovation work?

Select one correct answer from the list:

Options:

A.

The Back End

B.

The Front End

C.

The Mid Zone

D.

All phases

Questions # 34:

Evaluation and Selection often happens at two or more levels. The second level is generally run by executives from across the business.

Select one correct answer from the list:

Options:

A.

Qualitative analysts

B.

Innovation Managers

C.

Executives

D.

Various volunteers

Questions # 35:

Some of the commonly-used other types of Market Research include Sentiment Analysis, Brand Tracking, and Social Media Listening.

Select one correct answer from the list:

Options:

A.

Customer Co-Creation, Kepner-Tregoe Studies, and Time and Motion Studies

B.

Anthropometric Studies, Usability Studies, and Aptitude Studies

C.

Cognitive Task Analysis, Collaborative Mind-Mapping, and Value Web Analysis

D.

Sentiment Analysis, Brand Tracking, and Social Media Listening

Questions # 36:

Build to Empathize is one of the 12 Purposes of Prototyping in which we build prototypes to develop a deeper understanding of the customer and of their world / situation / problem.

Select one correct answer from the list:

Options:

A.

Build to Learn

B.

Build to Think

C.

Build to Clarify

D.

Build to Empathize

Questions # 37:

Design Methods can be broadly grouped into four categories. The first of these is what?

Select one correct answer from the list

Options:

A.

Observe

B.

Experiment

C.

Question

D.

Study

Questions # 38:

_____ are a lighter approach to Open Innovation where engagements are curated with SMEs, thus allowing a business to gain access to a wide variety of insights and learn critical information about a particular industry, market, technology, or business process.

Options:

A.

Crowdsourcing Platforms

B.

Open Innovation Brokerage Platforms

C.

Cross-Industry Lateral Innovation Panels

D.

Subject Matter Expert Platforms

Questions # 39:

In building a Core Innovation Team, Innovation Managers must know exactly what to look for, in terms of ________, if they are to have a great team.

Options:

A.

past experiences and hard skills

B.

how much they like one another

C.

skills, attitudes, dispositions, and personalities

D.

intelligence, cunning, and wit

Questions # 40:

If a new innovation is to be true to how it was originally conceived, the business cannot afford to fail in the Back End, as failure would mean ____ . This is why execution is so critically important.

Options:

A.

utter collapse for the business

B.

that all the time, effort, and expense it had invested in the prior stages was wasted

C.

that the business ' Project Managers were incompetent

D.

significant embarrassment in the marketplace

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