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Questions # 41:

Innovation Kits are an activity where people from across the organization are provided with carefully-designed starter kits containing certain paraphernalia intended to serve as thought-starters, which the individuals are then challenged to use to spark innovative new thinking around a particular business challenge, and to consider how the different pieces and parts can be recombined in novel ways to generate innovative new opportunities for the business, all of which end up being fodder for the Innovation Funnel.

Select one correct answer from the list:

Options:

A.

Ideation Bundles

B.

Imagination Care Packages

C.

Innovation Kits

D.

Creativity Starter Packs

Questions # 42:

It has been demonstrated in numerous studies that the collective wisdom of a large group can often produce noticeably better insights and ideas than the more limited perspective of a narrow group, especially when considering that those on the outside assume the _____ perspective of a situation, while those on the inside assume the _____ perspective of the situation — these two perspectives producing very different outcomes.

Options:

A.

public’s / managers’

B.

executives’ / workers’

C.

customers’ / CEOs’

D.

market’s / business’

Questions # 43:

____ are outside conferences that individuals attend to be exposed to fresh thinking and diverse ideas from all over the world, as well as to interact with presenters and other attendees to further explore and develop some of those ideas. Attendees typically return home inspired with new ways of seeing and thinking and with new ideas that can be applied inside the business. Some of these inevitably make their way into the Innovation Funnel.

Options:

A.

Brain Accelerators

B.

Idea Conferences

C.

News Conferences

D.

Brainstorming Conferences

Questions # 44:

Really good innovation demands really good insights because it moves a business closer to its market and allows it to ____ those markets, by better understanding those markets’ different needs.

Options:

A.

totally dominate

B.

convincingly sway

C.

reconnect in more powerful and impactful ways to

D.

extract the most value from

Questions # 45:

Even though a Core Innovation Team will be made up of a diverse set of personalities – dreamers, designers, strategists, doers, and the occasional maverick – these people have to be capable of what if they are to be productive at fulfilling their charter?

Options:

A.

integrating themselves procedurally

B.

all working independently

C.

tolerating one another

D.

gelling as a creative force

Questions # 46:

" Several very large businesses have in recent years turned to running campaigns on crowdfunding sites. One of the more important reasons these businesses use such platforms is that it affords them the opportunity to ______ their concepts, under the assumption that concepts that see good traction on these platforms will see good traction in the general market, and conversely concepts that see poor traction on these platforms will see low demand in the general market and should thus be abandoned. "

Select one correct answer from the list:

Options:

A.

run price elasticity studies on

B.

run technical validation testing on

C.

market test

D.

generate media buzz about

Questions # 47:

Several very large businesses have in recent years turned to running campaigns on crowdfunding sites—platforms traditionally reserved for entrepreneurs trying to raise funding to launch modest businesses. The main reason these large businesses use such platforms is that it allows them to market-test some of their more radical innovations by seeing how much attention, excitement, and buzz they generate on these sites.

Select one correct answer from the list:

Options:

A.

Market-test some of their more radical innovations by seeing how much attention, excitement, and buzz they generate on these sites

B.

Give their brand " street cred " for being truly innovative

C.

Gain extensive free marketing for their radical new innovations

D.

Generate extra revenue on the side to augment their main sources of revenue

Questions # 48:

Projects in the Back End must ultimately take all of the upfront work done in the Front End and Mid Zone and, via a carefully managed development process, turn that into _______________.

Select one correct answer from the list

Options:

A.

new insights the team can use to further refine its Innovation Intent.

B.

a precision-engineered offering that performs better than any other competing offering on the market

C.

a product or service design that in theory should be able to deliver on its Innovation Intent

D.

a well-designed product or service that delivers on its Innovation Intent

Questions # 49:

The fifth step in the Design Thinking process serves as the junction between the Front End and Back End of Innovation.

Select one correct answer from the list:

Options:

A.

The Front End and Back End of Innovation

B.

The Front End and Mid Zone of Innovation

C.

The Mid Zone and Back End of Innovation

D.

The Fuzzy Front End and the Messy Back

Questions # 50:

____ are an activity where people from across the organization are provided with carefully designed starter kits containing certain paraphernalia intended to serve as thought starters. Individuals are then challenged to use these items to spark innovative new thinking around a particular business challenge and to consider how the different pieces and parts can be recombined in novel ways to generate innovative new opportunities for the business, all of which end up being fodder for the Innovation Funnel.

Options:

A.

Innovation Kits

B.

Creativity Starter Packs

C.

Imagination Care Packages

D.

Ideation Bundles

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