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Viewing page 7 out of 8 pages
Viewing questions 61-70 out of questions
Questions # 61:

The starting point for producing relevant innovations is ____ about problems, not ____ about solutions.

Options:

A.

insights / insights

B.

questions / answers

C.

hypotheses / ideas

D.

theories / thoughts

Questions # 62:

Innovation is defined as doing something in a new or novel way that delivers more value and/or better experiences to customers and markets.

Select one correct answer from the list:

Options:

A.

Better branding and/or better advertising

B.

More value and/or better experiences

C.

Lower prices and/or easier access

D.

Newer technology and/or more features

Questions # 63:

Although the idea capture aspect of Stage 2 of the GInI InMS is an ongoing process, the best results usually happen when the organization is focused on a particular area, which is usually done by running what?

Options:

A.

Challenge campaigns.

B.

Secret projects.

C.

An internal ad featuring an inspirational speech.

D.

Games and other fun activities.

Questions # 64:

Design Innovation is any new innovation that delivers greater value and/or a better experience as a direct consequence of what?

Options:

A.

A measurable change in design.

B.

Using better designed technology.

C.

A measurable increase in product quality.

D.

A measurable increase in the number of features.

Questions # 65:

Becoming an Innovation Manager gives one a chance to make a name for themselves by ________________.

Select one correct answer from the list

Options:

A.

leading the most radical and demanding innovation efforts

B.

showing off how much they know

C.

demonstrating lean thinking skills and financial acumen

D.

demonstrating leadership skills and business acumen

Questions # 66:

Innovators are commonly known to have a disdain for what?

Select one correct answer from the list:

Options:

A.

Lean thinking.

B.

Making a profit.

C.

The status quo.

D.

Other people.

Questions # 67:

The fourth step for projects in the Back End is for teams to undertake the formal design and development work required to have a final design for the offering. For a product, this involves an engineering design that is consistently manufacturable and yields a product capable of delivering on the Design and Innovation Intents set for it.

Select one correct answer from the list:

Options:

A.

Manufacturing ready and yields a product capable of satisfying customers

B.

Easy to manufacture and assemble, and yields a product customers are very happy with

C.

Consistently manufacturable and yields a product capable of delivering on the Design and Innovation Intents set for it

D.

Manufacturable within quality limits and yields a product that meets all of its specifications

Questions # 68:

The fifth step in the Design Thinking process is defining the plan to move forward with what?

Options:

A.

The winning solution concept.

B.

The winning business experiment.

C.

The winning strategic direction.

D.

The winning customer hypothesis.

Questions # 69:

Package Innovation is the use of a new package design to do what?

Options:

A.

Create perceived new value and appeal to certain consumer preferences.

B.

Create real new value and drive consumer tastes.

C.

Create the perception of a totally new product.

D.

Create no net new value but appeal to certain consumer vanity.

Questions # 70:

According to Peter Drucker, in order for something to qualify as a true business innovation, it must simultaneously be what?

Select one correct answer from the list

Options:

A.

Interesting, cost-effective, and full-featured.

B.

Alluring, luxurious, and well-packaged.

C.

Desirable, viable, and feasible.

D.

Enviable, robust, and capable.

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Viewing questions 61-70 out of questions
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