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CIMA
CIMA Operational
E1
Managing Finance in a Digital World Questions and Answers

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Viewing questions 91-100 out of questions

Questions # 91:

Tom owns a guitar shop, called Jones's Guitars. In attempt to drum up business, he's decided to launch a guerilla marketing campaign.

Which of the following is the correct example of Tom using guerilla marketing?

Options:

Placing an empty guitar rack outside his shop with a sign saying, "Free air guitar - one per person."

Encouraging customers to try one of the store's brand new guitars.

Launching a social media campaign called #GetDownTo]ones's

Encouraging all his staff to try to build a rapport with the customers.

Spending a lot of money on decorating the shop and playing the most famous guitar-based songs.

Answer

Questions # 92:

M works in the finance function of S Company, a logistics and distnbution organisation

M has been asked to assist in narrating how the company has performed by collating the regular six monthly review for distribution to shareholders

Which of the following finance function activities best describes the activities M is likely be involved in?

Options:

Qualitative analysis

Sales forecasting

Corporate reporting

Quantitative analysis

Answer

Questions # 93:

Which of the following is a cost of information?

Options:

Improving system design

Improving marketing strategies

Improving pricing strategies

Improving product design

Answer

Questions # 94:

Organisation Z distributes beauty products to retailers and salons. As part of the operations management function, demand is forecasted from historical sales records. The marketing department, on the other hand, has predicted temporary higher levels of demand due to a recent popular advertising campaign.

Which capacity planning technique is appropriate?

Options:

Level capacity planning

Chase capacity planning

Demand capacity planning

Optimised production technology

Answer

Questions # 95:

Which of the following is associated with the control activity of the finance function?

Options:

Amending original budgets

Setting product prices

Advising on Investment funding

Preparing statutory reports

Answer

Questions # 96:

The marketing environment includes political, economic, social, technological, ecological and legal factors affecting marketing (PESTEL). Select THREE examples of economic factors.

Options:

Consumers' propensity to save

Interest rates

The introduction of new legislation relating to business tax

The rate of inflation

New ways of distribution

Social mobility

Answer

A, B, D

Questions # 97:

Barry has heard that the government is planning to tighten environmental regulations. He doesn't like the sound of this, as even though some businesses won't be affected that much, he will have to end up paying a lot

more to run his business.

Which of the following options would be most effective in preventing the government from imposing such regulation?

Select ALL that apply.

Options:

Try and set up meetings with high-ranking members of the government to persuade them to not impose the new regulation.

Make a large donation to the party in power in the hope that they'll abandon their plans to impose new regulation.

Make a large donation to the the main opposition party in the hope they'll put pressure on the governing party to not impose the new regulation.

Tell a member of the governing party that he has some unscrupulous information about the party that he'll leak to the press if they go ahead with their plans to impose new regulation.

Answer

A, B

Questions # 98:

General Data Protection Regulation (GDPR) legislation in the EU attempts to ensure that organisations follow certain principles.

Which of the following is contained in these principles?

Options:

Data must be accurate, and where required, kept up-to-date

Data can be kept for longer than necessary so long as it is secure.

Data must be used lawfully but transparency is not required

Data that is adequate and relevant can be used in any way

Answer

Questions # 99:

The Finance Function of PRS Company have been working with the Human Resources function (HR) lo develop a series of Key Performance Indicators (KPIs).

Which of the following HR activities would be the focus of the proposed 'employee satisfaction scores" KPI?