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492 Students Passed

90% Average Score

94% Same Questions
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Questions # 1:

Which actions can be achieved with completion actions? [Choose three answers]

Options:

A.

Assign to queue

B.

Notify account owner

C.

Set profile

D.

Increment prospect field value

Questions # 2:

Which are true about Salesforce Engage

Options:

A.

Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector

B.

Salesforce Engage is not supported for Salesforce sandbox accounts

C.

Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions

D.

You can download Salesforce Engage App on your desktop or phone (Mac,Windows)

E.

You can use Salesforce Engage with Gmail by downloading an extension

Questions # 3:

LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

Options:

A.

Create a new automation rule.

B.

Create a new segmentation rule.

C.

Add a completion action to the form the prospects completed to register for the webinar.

D.

Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.

Questions # 4:

LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.

Which features should they enable and utilize?

Options:

A.

Connected Campaigns and Campaign Influence

B.

Salesforce User Sync and Campaign Influence

C.

Connected Campaigns and Engagement Studio

D.

Campaign Influence and Marketing Data Sharing

Questions # 5:

What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

Options:

A.

Only users with an Administrator user role will be able to change the prospect field value.

B.

The record that was last updated sets the field value for a synced prospect.

C.

Only 200 records per day can be updated to overwrite the "Opted Out" field value.

D.

Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.

Questions # 6:

LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.

Which two actions should be taken to achieve this?

Choose 2 answers

Options:

A.

Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.

B.

Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.

C.

Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.

D.

Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.

Questions # 7:

A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.

What strategy would allow the team to do this?

Options:

A.

Build dynamic lists respectively based off of those form submissions.

B.

Add a form completion action to add prospects to the right Salesforce campaign.

C.

Track downloads in the form reports and build different lists for all submissions.

D.

Add a form completion action to apply a tag with the name of the piece of content.

Questions # 8:

"How could the prospect field ‘Marketing Cloud Account Engagement Hard Bounce’ be updated so a prospect becomes mailable?

Options:

A.

Update the “Opt Out” field on the prospect record

B.

Remove the value in the ‘Marketing Cloud Account Engagement Hard Bounce’ field

C.

Change the email address to a valid email address

D.

Clear the “Do Not Email” field on the prospect record

Questions # 9:

LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Marketing Cloud Account Engagement forms and assets.

What should be implemented to meet this requirement?

Options:

A.

IP allowlist

B.

Tracker domain

C.

Custom redirects

D.

Page actions

Questions # 10:

LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page. The consultant suggests creating two

versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?

Options:

A.

Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin

B.

Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.

C.

Marketing Cloud Account Engagement will give you content ideas for each landing page.

D.

Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions

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