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Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Questions and Answers

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Viewing page 2 out of 8 pages

Viewing questions 11-20 out of questions

Questions # 11:

Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities

Options:

All

Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition

Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units

Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month

Answer

Questions # 12:

What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?

Choose 3 answers

Options:

User Notifications

Social Posts

Dynamic Content

User Signatures

Email Templates

Answer

C, D, E

Questions # 13:

What factors are involved in determining email deliverability?

Options:

Sender Policy Framework (SPF)

Domain Keys

Sender ID

Whitelist

CAN-SPAM

Answer

A, B, E

Questions # 14:

"What record page layouts can the Send Engage Email button be added to?

Options:

Opportunity

Case

Contract

User

Answer

Questions # 15:

LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.

What method should be used to only add valid email addresses to their list moving forward?

Options:

Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.

Allow the assigned sales rep to call prospects upon form submission to confirm their email address.

Edit the completion action on the form to only add to the list if the email address is valid.

Use the list to send a permission pass email and remove all hard bounces.

Answer

Questions # 16:

What is true about custom redirects? [Choose two answers]

Options:

When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.

Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.

When a visitor converts to a prospect completion actions on a custom redirect will trigger

Custom redirects are great for linking to files or pages you do not host.

Answer

B, D

Questions # 17:

LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

Options:

Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.

Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.

Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector

Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce

Answer

Questions # 18:

LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement. Which of the following would you NOT advise them on before they enable the connector?

Options:

They should ensure their URL structures can handle parameters before verifying the connector.

The connector cannot be linked directly to an MCC account.

The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.

The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.

Answer

Questions # 19:

LenoxSoft offers two distinct product lines, each with its own sales team.

Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

Options:

Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.

Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.

Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.

Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.

Answer

Questions # 20:

A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.

What import method should be recommended?