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Viewing page 6 out of 8 pages
Viewing questions 51-60 out of questions
Questions # 51:

Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

Options:

A.

B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.

B.

B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.

C.

B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.

D.

B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.

Questions # 52:

When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]

Options:

A.

Use Salesforce's value

B.

Use Marketing Cloud Account Engagement's value

C.

Use the most recently updated record

D.

All of the above

Questions # 53:

What access should sales and marketing users have to access embedded analytics dashboards?

Options:

A.

The "Analytics View Only Embedded App" permission set license

B.

Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned

C.

Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission

D.

Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync

Questions # 54:

What type of fields are not supported by the Marketing Cloud Account Engagement sync

Options:

A.

Geolocation

B.

Lookup Relationship

C.

Date/Time

D.

Time

E.

Text Area (Rich)

F.

Date/Time

G.

Formula

Questions # 55:

How many Social Posting Connectors is it possible to create

Options:

A.

You can create as many Social Posting connectors as you want

B.

One each type

C.

Many but only one type

D.

You can't use any Social Posting connector

Questions # 56:

LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement. They have record of which prospects have hard bounced within the last 6 months.

What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?

Options:

A.

Ensure the Do Not Email field on the prospects is selected.

B.

Add the prospects to a "Bounced Prospects" list for suppression.

C.

Send the prospects an email to see if their email addresses are valid.

D.

Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.

Questions # 57:

LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.

How should this be implemented with Marketing Cloud Account Engagement?

Options:

A.

Create a Marketing Cloud Account Engagement-hosted form and host it on a separate "Contact Us" landing page.

B.

Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.

C.

Create a form handler and enable data kiosk entry mode.

D.

Create a form handler to link to an existing form on the website.

Questions # 58:

With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

Options:

A.

Click Through rate

B.

Email Complain Rate

C.

HTML Open Rate

D.

Spam complaints.

Questions # 59:

LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.

What should be configured to assign qualified leads as requested?

Options:

A.

Create an automation rule to assign to a lead queue when the qualification criteria is met.

B.

Create a completion action to assign to a group when the prospect reaches a score of 100.

C.

Create an automation rule to assign to a group when the qualification criteria is met.

D.

Create a completion action to assign to a lead queue when a high-value form is submitted.

Questions # 60:

LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".

What could be the explanation for this experience?

Options:

A.

The campaign is not a connected campaign so the data is not syncing.

B.

The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.

C.

The engagement with those assets happened before the fields were added to the page layouts.

D.

The data hasn't been refreshed in 24 hours so the values haven't been updated.

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Viewing questions 51-60 out of questions
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