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Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Questions and Answers

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Viewing page 3 out of 8 pages

Viewing questions 21-30 out of questions

Questions # 21:

LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

Options:

Page action

Custom redirect

Completion action

Automation rule

Answer

Questions # 22:

"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.

What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

Options:

Create an automation rule with rules to segment the prospects and actions send the emails

Create a list using a segmentation rule, then use completion actions on a form for the actions

Create a static list to segment the prospects, and then schedule email list sends with completion actions

Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "

Answer

Questions # 23:

LenoxSoft is considering moving from a shared IP address to a dedicated IP address.

What requirement would support advising them to move to a dedicated IP?

Options:

LenoxSoft sending a quarterly emails to 100,000 prospects

LenoxSoft's database growing by 500,000 prospects

LenoxSoft creating 20 new Engagement Programs

LenoxSoft sending more than 100,000 emails a month

Answer

Questions # 24:

LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?

Options:

Webinar & Event invite. Registrations & Attendance

Webinar & Event Registrations & Attendance

Webinar: Attended/NoShow/Registered Event :Checked In/Registered

Only Webinar & Event Attendance

Answer

Questions # 25:

LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

Options:

Develop dynamic content based on lead fields.

Convert all existing leads into contacts to tie to accounts.

Identify attributes of the key accounts they want to target.

Create all contacts as campaign members in one campaign.

Answer

Questions # 26:

"The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.

What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

Options:

Configure users > set up a round robin > have nurture programs assign prospects to the round robin

Configure users > set up a user group > have nurture programs assign prospects to the user group

Configure users > set up a queue > have nurture programs assign prospects to the queue

Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role

Answer

Questions # 27:

"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.

How could they communicate this to all Marketing Cloud Account Engagement prospects?

Options:

Send an automated operational email to all prospects.

Send Engage emails to all prospect who are opted in.

Send a list email to all prospects who are opted in.

Send an operational email to all prospects.

Answer

Questions # 28:

What is possible with a trigger in engagement program? [Choose two answers]

Options:

Email link click

File open

Specific email link click

Form handler error

Answer

Questions # 29:

When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

Options:

Lead, Contact or Account record added as a Related Object to the Salesforce custom object

Salesforce Connector User has 'Read' permission to the custom object

Campaign or Opportunity record added as a Related Object to the Salesforce custom object

Customized 'Display in Table' values when configuring fields

Answer

A, B

Questions # 30:

LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers: