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840 Students Passed

90% Average Score

93% Same Questions
Viewing page 7 out of 8 pages
Viewing questions 61-70 out of questions
Questions # 61:

Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?

Options:

A.

Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template

B.

Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML

C.

Create layout template and import HTML from the landing page URL

D.

Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page

Questions # 62:

A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.

How should they design this automation strategy?

Options:

A.

Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.

B.

Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.

C.

Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.

D.

Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.

Questions # 63:

LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.

How should LenoxSoft add the prospects?

Options:

A.

By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.

B.

By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.

C.

By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.

D.

By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.

Questions # 64:

LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.

What should be implemented?

Options:

A.

Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.

B.

Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.

C.

Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.

D.

Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.

Questions # 65:

Select available Webinar Scoring Rules

Options:

A.

Webinar Attended

B.

Webinar Invited

C.

Webinar Refusal

D.

Webinar Registered

Questions # 66:

How many scheduled Engagement Programs is it possible to have

Options:

A.

5

B.

3

C.

10

D.

15

Questions # 67:

LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.

What process would accomplish this in Marketing Cloud Account Engagement?

Options:

A.

Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

B.

Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the

Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient

list on an engagement program

C.

Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case

prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on

an engagement program

D.

Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement

prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

Questions # 68:

LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.

What approach should the Marketing team use to resolve this?

Options:

A.

Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages > put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email

B.

Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program

C.

Set up scoring categories > create page actions associated with the scoring category > create a

dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program

D.

Set up scoring categories > create custom redirects associated with the scoring category > set

completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email

Questions # 69:

Check the lowest and the highest available Prospect's score in Marketing Cloud Account Engagement

Options:

A.

D

B.

A+

C.

A

D.

F-

E.

F

Questions # 70:

LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users. In a round robin fashion:

• Completed the "Product Interest" form

• A score higher than 100

• A grade higher than a C

• Is a member of the "Target Account" list

What should LenoxSoft use to accomplish this business requirement?

Options:

A.

Automation rule and user queue

B.

Automation rule and user group

C.

Form completion action and user queue

D.

Form completion action and user group

Viewing page 7 out of 8 pages
Viewing questions 61-70 out of questions
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