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Pardot-Specialist
Salesforce Certified Pardot Specialist (WI24) Questions and Answers

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Viewing questions 61-70 out of questions

Questions # 61:

LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.

What combination of automation tools should LenoxSoft use to achieve this?

Choose one answer

Options:

Automation rule and completion action

Segmentation rule and completion action

Dynamic list and automation rule

Completion action and dynamic list

Answer

Questions # 62:

Which three triggers could be used to define a prospects path in an engagement studio program?

Choose 3 answers

Options:

List membership

Email open

Custom redirect click

File download

Prospect grade

Answer

B, C, D

Questions # 63:

What does Pardot set on visitors' browsers to track their activities?

Options:

UTM Parameters

Tracking Pixels

Google Analytics Tracking Code

Answer

Questions # 64:

LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.

Which sequence of steps should the Pardot Administrator take to automate this process?

Choose one answer

Options:

Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.

Enable Visitors Filters for a specific IP range; Enable Page Actions to notify managers.

Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

Answer

Questions # 65:

How can a Prospects score be changed?

Options:

Segmentation rule

Profile

Completion Actions

Manually

Answer

C, D

Questions # 66:

On which two types of domains does Pardot set cookies? (Choose two answers.)

Options:

Pardot domains

Tracker domains

Mobile domains

Social media domains

Answer

A, B

Explanation

https://help.salesforce.com/articleView?id=pardot_basics_cookies.htm &type=5

Questions # 67:

What does the Google Analytics connector allow Pardot to do?

Options:

Update the conversion field in Google Analytics.

Sync prospects with Google AdWords.

Send emails to prospects from Gmail.

Append UTM parameters to a prospect record.

Answer

Questions # 68:

An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.

How should the list be created?

Options:

Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren't opted out.

Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.

Use a completion action on the form to automatically add anyone who completes it to the list.

Use table actions to add prospects to the list if they've filled out the form, but haven't opted out from communications.

Answer

Questions # 69:

Which two events allow for a prospect’s Pardot campaign to be set? (Choose two answers.)

Options:

When new prospects are imported into Pardot via a .csv file.

When the Google Analytics connector is enabled within Pardot, which will associate prospects with third-party campaigns.

When prospects are added to a static list.

When a profile is associated with the prospects.

Answer

A, B

Questions # 70:

LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.

What three data points can be found in the prospect's Audits tab to help determine what updates were made?

Choose 3 answers