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Questions # 1:

A marketer for a telecommunication company is designing a campaign for their existing customers to upgrade to the latest smartphone device. The marketer also does not want to annoy customers who have already upgraded or have not opted in for email.

Which attributes should be used to meet the requirement?

Options:

hasUpgraded=false AND emailOptln=true

hasUpgraded=True OR emailOptln=true

hasUpgraded=true AND emailOptln=false

Questions # 2:

A customer brings in their data from CRM and Data Lake sources daily through Adobe Experience Platform Sources. Which Segmentation(s) evaluation is allowed?

Options:

Batch Evaluation

Streaming Evaluation

Batch and Streaming Evaluation

Questions # 3:

A destination segment export is set up to send data to an email provider with the default file name. The receiving team asks for the file name to be modified to be more descriptive.

Which three options can the engineer add? (Choose three.)

Options:

Date and Time

Counter Variable

Custom Text

Data Attribute

Segment Name

Questions # 4:

A customer sets up a destination with deduplication enabled on phone number and has two customer records that look as shown:

Customer 1

Email: mjones1@example.com Phone: 555 124 1234 First Name: Mary Last Name: Jones Create Date: 2//2/2012

Customer 2

Email: mjones@example.com

Phone: 555 124 1234

First Name: Mary

Last Name: J

Create Date: 2//2/2021

What will the destination file look like?

Options:

Email, Phone, First Name, Last Name, Create Date mjones1@example.com, 555 1241234, Mary, Jones, 2//2/2012 mjones@example.com. 555 1241234, Mary, J, 2//2/2021

Email, Phone, First Name, Last Name, Create Date mjones@example.com, 555 124 1234, Mary J, 2//2/2021

Email, Phone, First Name, Last Name, Create Date mjones1@example.com, 555 1241234, Mary, Jones, 2//2/2012

Questions # 5:

A real-time CDP Email destination requires a hashed email address as part of the File export. The Profile is set up with an email address in plaintext.

Which selection should the engineer choose to set up the destination?

Options:

Apply transformation

Pre encrypt data

Map to Email

Questions # 6:

A B2B company wants to send out an email or text invitation to their exclusive new product webinar to current clients who have viewed their new products web page within their customer only portal and have opted into receiving communications.

Which data fields should be sent to the destination?

Options:

Name

Mobile Phone Number

Opt In Flag for Texts

Name

Email Address

Opt In Flag for Emails

Name

Email Address

New Product Page Viewed Flag

Name

Mobile Phone Number

Email Address

Questions # 7:

A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store.

The marketer has the following data sources available to be imported:

• Member Hub

• Digital Order Line (DOL)

• Brick Mortar Order Line (BMOL)

• Clickstream

How should the Experience Platform be set up?

Options:

1. Bring in member profile data from Member Hub into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL. BMOL, and Clickstream

3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months

4. Send audiences to Facebook via s3 destination exports

1. Bring in member profile information from Clickstream into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL

3. Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months

4. Send audiences to Facebook via s3 destination exports

1. Bring in member profile data from Member Hub into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL, and Clickstream

3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months

4. Send audiences to Facebook

1. Bring in member profile information from Clickstream into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL

3. Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months

4. Send audiences to Facebook

Questions # 8:

After mapping a segment to an external destination, the user notices in the dataflow run tab that some of the identities have been excluded.

What are two things that could cause this issue? (Choose two.)

Options:

Some identities were not recognized by the destination

Some identities were missing attributes

Some identities were not enabled for activation

Some identities were not meeting consent policies

Questions # 9:

A retailer wants to create a segment of existing customers who have browsed the website in the past hour. The web activity is being sourced from Adobe Analytics in real-time streaming, and the customer list comes daily as batch from the CRM system.

Which segment should the engineer create to evaluate streaming?