Professional Certified Marketer (PCM) Practice Test

Questions # 91:

Which of the following is likely to lead to less conflict in a vertical marketing system?

Options:

Increasing the number of channel members

Increasing flexibility and informality within the system

Requiring each member to act in its own interest

Increasing the degree of formalization

Implementing an independent marketing channel

Questions # 92:

A local Target retailer carries a variety of different items. A customer can find anything ranging from socks, DVD’s, and sports gear to groceries. This is an example of the __________ carried by Target.

Options:

breadth of product mix

depth of product line

breadth of product line

versatility of product line

depth of the product mix

Questions # 93:

The _____ component of attitude reflects a person’s belief system, or what we believe to be true.

Options:

behavioral

affective

perceptive

physiological

cognitive

Questions # 94:

What is the advantage of manufacturer brands?

Options:

Manufacturers do not have to create or control marketing strategies.

Manufacturer brands do not require extensive use of marketing programs.

Manufacturer brands ensure consistent quality of products.

Manufacturer brands are marketed by retailers who ensure a wider reach.

Manufacturer brands are cheaper than store brands.

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