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PCM
Professional Certified Marketer Questions and Answers

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Viewing questions 11-20 out of questions

Questions # 11:

What do retail outlets hope to achieve from using promotions in conjunction with markdowns?

Options:

Bulk purchase of products, which reduces brand switching and, in turn, increased consumption

Increased loyalty of customers based on discounts tailored to suit individual customers

An increase in store traffic that leads to the purchase of non-promotional products at regular prices

Increased savings for customers and increased profits, without actually cutting prices

Selling off less desirable products by including them in a package with more desirable products

Answer

Questions # 12:

Which of the following is true of a conventional marketing channel?

Options:

It is also known as a vertical marketing system.

In this system, each member acts in the best interest of the other members.

In this channel, one member has control over the others.

In this system, each member strives to satisfy its own objectives.

It includes contractual, administered, and corporate marketing systems.

Answer

Questions # 13:

_____ is/are also known as the Digital Natives, because people in this group were born into a world that already was full of electronic gadgets and digital technologies, such as the Internet and social networks.

Options:

Generation X

Generation Z

The Baby Boomers

Generation Y

Millenials

Answer

Questions # 14:

Talyn Cosmetics sells high-end cosmetics that are coveted by women, but are priced out of the budgets of most average buyers. Talyn wants to enter the Arian market and is conducting market research to identify the market segment on which it should focus its strategy. Researchers send out a questionnaire to a vast pool of potential customers in Aria and analyze the results. Which of the following questions should research analysts focus on to identify the target segment?

Options:

Would you choose Talyn Cosmetics over other cosmetics brands in the market? Why?

Would you be interested in buying Talyn Cosmetics? What is the most you would be willing to spend on a brand of cosmetics?

What is your preferred mode of purchase of cosmetics—retail stores or online?

List your favorite brands of cosmetics.

How old were you when you began using cosmetics?

Answer

Questions # 15:

Which of the following retailers offers a broad variety of merchandise, limited service, and low prices?

Options:

Full-line discount stores

Specialty stores

Extreme value retailers

Department stores

Convenience stores

Answer

Questions # 16:

Which of the following is a feature of extreme-value retailers?

Options:

They exclusively offer health and personal grooming merchandise.

They offer deep but narrow assortments and sales associate expertise.

They offer a limited merchandise assortment.

They buy from manufacturers who have limited merchandise.

They use a predominantly self-service approach.

Answer

Questions # 17:

_____ reflects the relationship of benefits to costs, or what customers get for what they give.

Options:

Ethics

Price

Brand parity

Value

Brand equity

Answer

Questions # 18:

_____ is a communication used to create and build brand awareness, with the ultimate goal of moving the consumer through the buying cycle to a purchase.