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AMA
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PCM
Professional Certified Marketer Questions and Answers

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Viewing questions 71-80 out of questions

Questions # 71:

Each month, the owner of a small restaurant that sells take-out fried chicken and biscuits pays $2,500 in rent, $500 in utilities, $750 interest on a loan, insurance premium of $200, and $250 on advertising on local buses. A bucket of take-out chicken is priced at $9.50. Unit variable costs for the bucket of chicken are $5.50. How many small buckets of chicken does the restaurant need to sell to break even each month?

Options:

442 buckets

764 buckets

1,050 buckets

3,150 buckets

4,200 buckets

Answer

Questions # 72:

In a(n) _____ search for information , a buyer examines his or her own memory and knowledge about a product or service, gathered through past experiences.

Options:

external

perceived

informed

generic

internal

Answer

Questions # 73:

Unibix Inc. is developing its marketing plan. The company has identified the segments in the market that it can pursue. Which of the following should the company do next if it follows a typical planning process?

Options:

Unibix should analyze its internal strengths and weaknesses to evaluate its potential in the market.

Unibix should identify marketing metrics that it can use to evaluate its performance.

Unibix should implement the marketing mix and allocate resources for the various activities.

Unibix should evaluate the attractiveness of the different market segments and select segments on which it will focus its marketing efforts.

Unibix should conduct a detailed analysis of the cultural and economic factors in the market in which it operates.

Answer

Questions # 74:

Blogs provide companies with the opportunity to

Options:

transfer control to the customer.

enable customers to experience services.

educate and engage their customers.

excite their customers.

enable customers to experience the product.

Answer

Questions # 75:

Which of the following is true of low-involvement customers?

Options:

They scrutinize an advertisement in a thorough manner.

They pay more attention to quality.

They process key elements of a message deeply.

They are likely to have superficial impressions.

They pay more attention to price.

Answer

Questions # 76:

Donner Inc. manufactures a new vacuum cleaner that it claims can actively disinfect areas from bacteria and viruses, along with dust and dust mites. Whitwell Technologies, Donner's competitor, is fascinated with the idea but does not want to license technology from Donner Inc. Instead, the R&D team at Whitwell take apart Donner's vacuum cleaner to understand how it works. Whitwell improves on the technology and manufactures a vacuum cleaner that it claims to be better at disinfecting areas from bacteria and viruses than other competitors. Which of the following is illustrated in the scenario?