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AMA
Certified Marketer
PCM
Professional Certified Marketer Questions and Answers

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Viewing page 4 out of 10 pages

Viewing questions 31-40 out of questions

Questions # 31:

Services are:

Options:

physical objects sold in exchange for value.

intangible customer benefits that cannot be separated from the producer.

the concepts and thoughts about ideas or causes.

the benefits organizations receive in exchange for selling products.

the concepts and philosophies that go into creating a good.

Answer

Questions # 32:

Which of the following is an example of C2C marketing?

Options:

DRD Furnishing sources wood for its products from Timber Supplies Inc.

Persephone Fashions sells its designs both online and through retail stores.

Gillian advertises her bicycle on an online marketplace and sells it to a buyer from her city.

Ryerson Electronics sells its products directly to customers, eliminating wholesalers and retailers.

Sereni-Tea sells its herbal teas only through its website and has products delivered to customers who order them.

Answer

Questions # 33:

Sophia, a market researcher at Contell Foods, is tasked with assessing the particular food tastes of the Hispanic population in the United States. Previously conducted surveys reveal that the company has failed to tap into the market for processed foods with respect to Hispanic Americans. As a part of Sophia's task, she is required to stay with 50 Hispanic American families and white American families over a period of 6 months and understand the difference in the food tastes, the cooking methods used, and the family culture prevalent in these families. Sophia is conducting _____ research.

Options:

content analysis

focus group

quantitative

mixed

ethnographic

Answer

Questions # 34:

Which of the following is true of postpurchase cognitive dissonance?

Options:

It is likely for products that work as intended.

It is not likely for products that are widely available.

It is likely for products that are associated with low levels of risk.

It is likely for products that are frequently purchased.

It is likely for expensive products.

Answer

Questions # 35:

One of the advantages that price skimming offers over penetration pricing is that:

Options:

competitors cannot enter the market easily.

a firm that sets a high price initially can lower its price easily.

the cost of production decreases with an increase in production capacity.

profits and market share can be built quickly.

it allows a company to target the most price-sensitive segments first.

Answer

Questions # 36:

Which of the following is most likely to be considered a convenience product?

Options:

A lamp

A haircut

Running shoes

A can of soda

Concert tickets purchased online

Answer

Questions # 37:

Which of the following activities is part of the place aspect of the marketing mix?

Options:

Manufacturing the product from raw materials

Changing product designs in response to customer feedback

Undertaking market research to determine the target audience for the product

Coordinating between suppliers of raw materials for production

Introducing the product to the market at a discount to encourage consumers to try it

Answer

Questions # 38:

Which of the following is true of the standardized marketing approach?

Options:

It is losing its relevance in an increasingly globalized marketplace.

It is not profitable to maintain a standard product across increasingly diverse cultures.

It can work well for some, but not all products.

It is very expensive in terms of advertising and other marketing costs.

It does not work well for multi-functional products.

Answer

Questions # 39:

Recency, frequency, monetary (RFM) analysis is based on the concept that

Options:

most consumers follow the standard AIDA process when viewing an ad.

the best predictor of future behavior is past and present behavior.

demographics are the basis of all good market research data.

the best customers for a product are the existing customers.

Answer

Questions # 40:

CL Inc. an American fast-food chain enters into an agreement with Mars Corp., a British firm. According to the terms of the contract, Mars Corp. can use CL's brand name, image, logo and business format for a specified fee. This type of market entry is known as _____.