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AMA
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PCM
Professional Certified Marketer Questions and Answers

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Viewing page 9 out of 10 pages

Viewing questions 81-90 out of questions

Questions # 81:

Which of the following is true of wants?

Options:

They are goods that are desired.

They are goods that are widely available.

They are products that are necessary.

They are services that are necessary.

They are goods that are required for daily use.

Answer

Questions # 82:

Which of the following is an example of impulse buying?

Options:

Ryan purchased a suit for his wedding after consulting a tailor.

While grocery shopping Sean picked up a pack of bubble-gum from the checkout counter.

Jim conducted a thorough Internet search before buying a new car.

Lily picked up a burger from a drive in restaurant on the way home.

Jordan purchased a mobile phone after being convinced by a sales presentation.

Answer

Questions # 83:

MN Corp., a retailer, wished to open a new store in a suburb. In order to obtain data relating to consumer behavior, competition, and other relevant information, the company employed Am Research, a market research firm. In this scenario, the data collected and presented by Am Research would be known as _____.

Options:

mined data

panel data

internal data

syndicated data

scanner data

Answer

Questions # 84:

Why are early adopters considered as opinion leaders?

Options:

They wait until a product is at its lowest price and influence others to make bulk purchases.

They do not give up on products easily and use a particular version until it is not in production.

They purchase enough products for the overall price to fall below a certain level and pave the entry for the late majority.

They read reviews of critics before buying a product.

They are instrumental in bringing other buyer categories to the market.

Answer

Questions # 85:

The Crichton Family Farm is a family-run business that produces and sells organic produce, preserves, and baked goods under the Crichton Family Farm brand. It has generally operated in a limited area, selling most of its products from the farm and in stores in the nearby town of Greenville. When loyal customers mentioned the brand on social media sites, there was great interest from others, and the Crichtons saw potential to expand the business. Which of the following strengthens the case for the family to opt for a product development strategy?

Options:

Crichton products are all-natural, without preservatives or additives, and cannot be stored for a long time.

Many customers enquire if the Crichtons sell organic dairy products as well and are willing to buy them.

A chain of organic food stores has approached the Crichtons and offered to stock Crichton products in its outlets throughout the state.

Crichton products sell very quickly, and the Crichtons rarely stock inventory for longer than a week.

The Crichton Family Farm's most popular product is its home-baked loaves of bread, which sell twice as fast as any other item.

Answer

Questions # 86:

Which of the following firms is using a product development strategy?

Options:

New York–based Karma Coffees opens an outlet in Los Angeles.

Rygel Clothing entered a new market in Hibernia to introduce its newest product line—footwear and accessories.

Helios International expanded its traditional hotel business and opened state-of-the-art fitness centers in its current markets.

RK International is expanding from the Japanese market to enter the Indian and Sri Lankan markets.

Icicle Media creates websites and branding campaigns for the UK market.

Answer

Questions # 87:

Churches, educational organizations, and hospitals are considered _____ buyers.

Options:

corporate

government

institutional

public

discounted

Answer

Questions # 88:

In _____ companies initially develop products for niche or underdeveloped markets, and then expand them into their original or home markets.

Options:

glocalization

reverse innovation

homogenization

localization

inverse creation

Answer

Questions # 89:

Ryan, an insurance salesperson, sells an insurance policy covering hurricane damage to Sean. However, as instructed by his company, Ryan fails to tell Sean that the policy does not include water damage caused by hurricane flooding. In this scenario,