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AMA
Certified Marketer
PCM
Professional Certified Marketer Questions and Answers

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Viewing page 6 out of 10 pages

Viewing questions 51-60 out of questions

Questions # 51:

When a claim cannot be made in a non-misleading way, due to the limitations of a platform:

Options:

the claim should not be made in that platform.

the claim's disclosures should be displayed using a hyperlink.

a different medium can be used to display the claim's disclosures.

it is the duty of the consumer to perform due diligence before purchasing a product.

it is not the marketer's responsibility to ensure accuracy and readability.

Answer

Questions # 52:

Which of the following is a disadvantage of outdoor marketing?

Options:

It cannot be linked to detailed content.

It is relatively more flexible than newspaper advertising.

It offers reduced chances of repeat exposure.

It is highly expensive.

It offers very limited exposure time.

Answer

Questions # 53:

Which of the following is true of Millenials?

Options:

They are those born between 1946 and 1964.

They are those who were alive during World War II.

They are also known as digital natives.

They are those born between 2002 and 2014.

They are also referred to as Generation Yers.

Answer

Questions # 54:

Jim wants to buy a business suit and has a particular brand in mind. However, he also states that he might consider buying three other more expensive brands as alternatives. In this scenario, these alternative brands constitute a _____ set.

Options:

distributive

psychological

safety

retrieval

evoked

Answer

Questions # 55:

An everyday low pricing strategy differs from a high/low pricing strategy in that an everyday low pricing strategy:

Options:

does not offer products at discounted prices.

has a more uniform pricing throughout a year.

offers different discounts and prices on different days of the year.

uses predatory pricing and premium pricing tactics.

relies on the promotion of sales.

Answer

Questions # 56:

The major disadvantages of primary data collection are that:

Options:

it can only be accessed through syndicated databases or unstructured data mines.

it cannot be tailored to meet specific research needs.

it takes more time to collect than secondary data and is more costly.

it is too general to meet researcher's and manager's needs.

all of these are disadvantages of primary research data.

Answer

Questions # 57:

Fly, a manufacturer of indoor and outdoor heaters, has production facilities that are not running at their full capacity because of piled up inventory. Fly offers a discount to retailers who purchase heaters while the weather is still warm, because the cold months are still at least three months away. Based on historical sales data, Digimart, a retailer, picks up 200 heaters from Fly at a discount of 30% on the usual price. This scenario is an example of a(n) _____.

Options:

noncumulative quantity discount

quantity discount

slotting allowance

cash discount

seasonal discount

Answer

Questions # 58:

Which of the following is an advantage of using a quantity discount?

Options:

It offers a net increase in sales by stealing sales from a future period.

It induces first-timers to try a product and converts them to regular users.

It allows retailers to sell products at lower prices by placing discount costs on the manufacturer.

It allows retailers to maximize profits on a product during its launch phase.

It encourages customers to consume more of the product and increases brand loyalty.

Answer

Questions # 59:

Which of the following refers to bounce rate?

Options:

The percentage of visitors who eventually buy a product from the site

The number of visits made to a site by an individual

The total requests for a page

The number of unique visitors to a site

The number of times a visitor leaves a site after viewing only one page

Answer

Questions # 60:

At which stage in the customer relationship management process would an organization seek to identify new customers and look for ways to sell more products to existing customers?